Mr.Penguin Envasat de Te by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2021

Mr.Penguin Envasat de Te

by Xianfeng Wu

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Mr.Penguin Envasat de Te

Mr.Penguin és un disseny d'envasat de te amb forma de pingüí. El cos del contenidor està fet de material vitri, de manera que la bola de te puer taronja de l'interior es manté visible. Una tapa de fusta suau i una bufanda de tela donen a l'envàs un aspecte relaxat i elegant. En girar la tapa es revela la cara del personatge pingüí. La forma s'allunya de l'envasat tradicional del te i pretén atraure els consumidors més joves de te xinès. El contenidor buit es pot reutilitzar com a pot d'emmagatzematge o gerro. Cada unitat mesura 106 per 106 per 240 mil·límetres.

The Recognition

About the A' Design Award de Bronze

Mr.Penguin Envasat de Te és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Mr.Penguin Envasat de Te sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Mr.Penguin Envasat de Te satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It breaks the traditional form of tea packaging and hopes to cater to more young people who love Chinese tea. The appearance of the product is designed according to the shape of penguin, You can feel a kind of warm picture when displaying.
Dimensions & Packaging: 106mmX106mmX240mm
Tags: Penguin, tea packaging, water tank, life, leisure
Production Technology: Vitreous material is adopted in the creation of tank body, which makes it possible to have a sight of spheroidal orange puer tea inside the tank. Soft wooden cover matches its scarf made it more fashionable and leisure .
Design Challenge: In the process of product proofing and production, there are also many obstacles, because the product involves the combination of a variety of materials, most of which are completed by hand. In the process of assembly, there are some difficulties. Through close communication with the manufacturer in the later stage, the product is finally presented perfectly, and the market feedback is good.
Research: In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of materials, convenient use of products, environmental protection and recycling can promote the sales of products.
Inspiration: Penguin gives people a warm feeling, and tea also gives people a warm heart. We hope that through the IP image of penguin, customers will have a more intimate feeling when they buy, form a symbolic communication, and make the brand more prominent when the products are on the shelves.
Project Duration: The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
Operation Flow: Additionally, when you turn the cover over, what will come into your eyes is a handsome Mr.Penguin. And that is the original idea of Mr. Penguin. The empty tank can be used as storage tank or vase after you finish drinking the tea in the tank. Thus it can integrate your life very naturally.
Team Members: Wu Xianfeng