Wink Lashes Disseny d'Envasos by Olga Takhtarova

Wink Lashes Disseny d'Envasos by Olga Takhtarova is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Or in Disseny d'Embalatge Competition Category.

OrEmbalatge· 2021

Wink Lashes Disseny d'Envasos

by Olga Takhtarova

Client: Sot B&d

A' Design Award d'Or Winner in Embalatge Category

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Verified Award Winner
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Colors

The Design

About Wink Lashes Disseny d'Envasos

Wink Lashes és una sèrie de disseny d'envasos per a productes professionals d'extensions de pestanyes artificials. La gamma inclou removedors en gel i crema, primer, accelerador de cola, coles, una caixa magnètica i caixes per a pestanyes. Un ull estilitzat és el símbol gràfic principal, i mostra directament la finalitat dels productes. Cada producte també porta el seu propi símbol, de manera que els articles són fàcils de distingir. El grafit fosc, el corall fosc i el blanc formen la paleta de colors. Els envasos estan fets de cartró i plàstic amb estampació de làmina metàl·lica.

The Recognition

About the A' Design Award d'Or

Wink Lashes Disseny d'Envasos és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Wink Lashes Disseny d'Envasos sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Wink Lashes Disseny d'Envasos crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wink Lashes is a German brand that specializes in high-quality and professional artificial eyelash extension products. The mainline includes Gel Remover, Primer, Glue Accelerator, Cream Remover, Glue Idol, Glue Obsidian, Glue Volumizer, Magnet Box, Box Mink Lashes, Box Silk Lashes, Easy Fan Lashes, and Mini Kit.
Dimensions & Packaging: Gel remover - 30х30х105 mm
Primer - 36х20х79 mm
Glue accelerator - 36х20х79 mm
Cream remover - 50х50х37 mm
Glue idol, unique, obsidian, volumizer - 65x90 mm
Magnet box - 58,5х20х125 mm
Cover - 52х111 mm
Easy fan lashes, mink lashes, silk lashes - 52х111 mm
Mini-kit - 62x62 mm
Tags: packaging, lashes, professional, cosmetics, magic
Production Technology: Сardboard, plastic, foil stamping
Design Challenge: As a result of working on the Wink Lashes packaging, the designer showed the product's value and uniqueness, revealed its main characteristics, and achieved visibility and memorability of the product in the consumer's mind.
Research: Some graphic elements can be used on various types of branded surfaces and images, information, and advertising media. This allows the entire visual strategy of the brand to be consolidated and ensure its ubiquitous presence.
The designer used dark graphite, dark coral, and white as the primary corporate colors that favorably emphasized and showcases the graphic elements, added elegance, and stressed the product's premium value.
Inspiration: The main idea behind the packaging design comes from a wish - to add a little magic. The designer has developed a simple, straightforward, and attractive design that tells the purpose and benefits of the product.
Project Duration: German, Nuremberg the project began in March 2020 and ended in February 2021
Operation Flow: The primary graphic symbol that creates a single recognizable style is the "Eye." The image of the stylized "Eye" immediately conveys the thrust of the product - eyelash extension and at the same time adds a sense of mystery and magic.
The rest of the symbols involved in the packaging design were developed by the designer for a specific product and are convenient as a differentiation tool. Graphics style elements are a kind of graphics markers that help increase consumer awareness of a product and carry out a task of unifying visual solutions.