Zhen Hao E Envasos per a Menjar de Gos by Yuchen Han

Zhen Hao E Envasos per a Menjar de Gos by Yuchen Han is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.

FerroEmbalatge· 2022

Zhen Hao E Envasos per a Menjar de Gos

by Yuchen Han

Client: Ningbo Xuanmengzhi Trading Company Ltd.

A' Design Award de Ferro Winner in Embalatge Category

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Verified Award Winner

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Colors

The Design

About Zhen Hao E Envasos per a Menjar de Gos

Zhen Hao E és una sèrie d'envasos per a menjar i llepolies de gos. El disseny s'inspira en la cultura xinesa presentant els gossos com a antics emperadors de diferents èpoques. A la Xina, sovint es descriu els propietaris de gossos com a funcionaris que serveixen les seves mascotes, i aquesta idea dona forma a les il·lustracions. Els personatges de dibuixos animats de gossos indiquen el grup de mida, separant els gossos petits dels mitjans i grans. Diferents colors separen el menjar de gos de les llepolies, de manera que la gamma és fàcil d'entendre. S'utilitzen paper reciclat, cartró ondulat i bosses de paper d'alumini.

The Recognition

About the A' Design Award de Ferro

Zhen Hao E Envasos per a Menjar de Gos és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Zhen Hao E Envasos per a Menjar de Gos sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Zhen Hao E Envasos per a Menjar de Gos és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensions & Packaging: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tags: Dog food, Oriental style, Package Design, Cartoon Dog
Production Technology: Recycled paper, corrugated paper, aluminium foil bag.
Design Challenge: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Research: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiration: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Project Duration: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operation Flow: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.