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Ten Thousand to One Exhibition Deu Mil a Un by Poovakorn Watcharaphongphiphat

Ten Thousand to One Exhibition Deu Mil a Un by Poovakorn Watcharaphongphiphat is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.


BronzeGràfic· 2022

Ten Thousand to One Exhibition Deu Mil a Un

by Poovakorn Watcharaphongphiphat

Client: Mahidol University International College

A' Design Award de Bronze Winner in Gràfic Category

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The Design

About Ten Thousand to One Exhibition Deu Mil a Un

Deu Mil a Un és la identitat visual d'una exposició de projectes de tesi realitzats pels estudiants de darrer curs del Programa de Disseny de Comunicació de la Mahidol University International College. La identitat utilitza il·lustració, color i elements gràfics clau per connectar tots els projectes exposats i crear una atmosfera amable i inspiradora per als visitants. El sistema de disseny s'aplica a publicacions impreses i digitals, cartells, tipografia, clips animats, gràfics ambientals per a la senyalització, disseny d'escenari, així com al fullet de l'esdeveniment i als articles de regal i records.

The Recognition

About the A' Design Award de Bronze

Ten Thousand to One Exhibition Deu Mil a Un és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Ten Thousand to One Exhibition Deu Mil a Un sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Ten Thousand to One Exhibition Deu Mil a Un satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Ten Thousand To One is an exhibition showcasing thesis projects created by seniors of the Communication Design Program at Mahidol University International College. To integrate the visual identity, a series of materials and publications are created with Ten Thousand To One visual identity. Designers designed a set of visual identity concepts through the use of illustration, color, and exhibition's key graphics to connect all projects together and at the same time, create a friendly and inspired atmosphere for visitors.
Dimensions & Packaging
Siam Center exhibition space, 120 m x 110 m
Tags
Graphics, Illustration, Visual Communication Design, Event, Exhibition Display
Production Technology
Integration of various media and applications are used to create the exhibition promotional materials for the projects' displays including on and offline publications, identity system, poster designs, promotional virals, animated clips, typography designs, environmental graphic design for way finding system and stage design, along with the event's booklet, gift, and souvenir design.
Design Challenge
The visual representation, identity, of the exhibition must cohesively project unique characteristics of various types of displayed design works. In addition, the exhibition’s visual identity should not only be flexible enough for designers to apply to the visual identity of all promotional material media and application, but also should visually communicate the theme of the exhibition to visitors from the non-design field.
Research
The aim of this research is to come up with the design of the visual identity for the exhibition which will be transformed to key graphics linking all displayed works together through exhibition event promotional material, application, and media. The process started with the review of all works that will be displayed in the exhibition event. Then the assigned designers, creative team, came up with the theme of the exhibition covering all shared fundamental steps of the “design process” for the creation of final design works in the exhibition. For the design process using here, thousands and thousands of possible ideas were generated, then edited and revised down through a series of critique sessions which acted as a filter for the best, only one, final design work. This concept led to the theme of the exhibition and got transformed through the event’s identity, key visual, and promotional material including on and offline publications, identity system, poster designs, promotional virals, animated clips, typography designs, environmental graphic design for way finding system and stage design, along with the event's booklet, gift, and souvenir design.
Inspiration
Ten Thousand To One is taken from the design process involving the search for ideas visual, research, in-depth study as well as analysis, and then filtering those ideas into the best one that is thoroughly executed as design products that are not only solve identified problems, but also practical and beneficial to users and society as a whole.
Project Duration
The project started in September 2019 with the research and design development and finished in August 2020 as an exhibition showcase at Siam Center (Bangkok) on 20-22 November 2020.
Operation Flow
Group of assigned designers created an event visual identity that not only captures unique characteristics of projects shown in the exhibition, but also projects a friendly and inspired atmosphere for visitors.

The goal is to make visitors feel inspired with all creative works surrounding them while they are walking through the exhibition displays. With the hope to create visual, graphic design, appreciation among them.
Team Members
Graphic designer :Poovakorn Watcharaphongphiphat
Graphic designer :Supawadee Pankongka
Graphic designer :Yasinee Sriworawiang.

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