Auspicious Beast Patrons Gràfics by Guangzhou Kemei Commodity Co., Ltd.

Auspicious Beast Patrons Gràfics by Guangzhou Kemei Commodity Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

BronzeGràfic· 2022

Auspicious Beast Patrons Gràfics

by Guangzhou Kemei Commodity Co., Ltd.

Client: Guangzhou Kemei Commodity Co., Ltd.

A' Design Award de Bronze Winner in Gràfic Category

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Verified Award Winner
Verify Award Status for #128175

View at A' Design Award Press Release Award Badge

Colors

The Design

About Auspicious Beast Patrons Gràfics

Bèstia de Bon Auguri és una sèrie de patrons gràfics pintats a mà per a productes de consum. La sèrie presenta quatre criatures de bon auguri de la tradició xinesa: la carpa, la grua, el lleó i el kylin, que representen la fortuna, la longevitat, la seguretat i la bona sort. Cada patró uneix motius tradicionals amb elements moderns. Colors intensos extrets dels tints de la pintura tradicional xinesa donen forma a cada imatge animal. Una cal·ligrafia vigorosa escrita amb tinta negra acompanya els patrons. La sèrie té com a objectiu renovar l'atenció a la cultura tradicional xinesa i compartir desitjos positius.

The Recognition

About the A' Design Award de Bronze

Auspicious Beast Patrons Gràfics és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Auspicious Beast Patrons Gràfics sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Auspicious Beast Patrons Gràfics satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of hand painting products select the auspicious beasts of China as the main elements, namely carp, crane, lion and kylin. Every graphic adopts the refreshing integration of traditional culture and modern elements, and is adorned by vigorous brush strokes and characters, and rich colors. The combination of vibrant colors and calligraphy implies carrying forward traditional Chinese culture against the backdrop of the new era.
Production Technology: This series focuses on the China-chic style and uses modern hand painting to realize the animal images that represent luck and auspiciousness. The rich colors coming from the dye colors of traditional Chinese painting echo the images of every auspicious beast. Adorned with vigorous calligraphy, this product showcases the intrinsic spirits of traditional Chinese culture.
Design Challenge: The most challenging problem is how to strike a balance among every single beautiful character, harmonious and unified style, and comprehensible connotations. This product, by using modern techniques to express the traditional Chinese elements, conveys the idea that traditional culture can be sublimated when merged with the new era, and breaks the stereotype of conformist Chinese traditional culture.
Research: The study shows that the traditional hand paintings on the market blindly utilize the culture and popular elements from other countries, but neglect the prominent traditional Chinese culture. What’s worse, the majority of them merely focus on flamboyant patterns with no in-depth connotations. This series, however, is designed as a groundbreaking product that put other commonplace counterparts in the shade, aiming to redraw people’s attention to the traditional Chinese culture.
Inspiration: The graphics of this series come from auspicious beasts that have been passed down from ancient times to the present in China, such as carp, crane, lion and kylin, representing fortune, longevity, safety and auspiciousness respectively. By virtue of this, the brand hopes to send positive and wonderful wishes to users and encourage them to stay optimistic in the Covid-19 Pandemic.
Operation Flow: In order to highlight China's lofty and solemn spirit, these patterns are paired with brush strokes written in black ink that are vigorous and delicate, and seemingly chaotic but actually neat. The patterns in line with the connotations of these auspicious beasts are in sharp contrast with the vibrant colors on their bodies.

Read the Press Release