Qinjianguo Envasos de Pols de Nyam by Dongcheng

Qinjianguo Envasos de Pols de Nyam by Dongcheng is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2022

Qinjianguo Envasos de Pols de Nyam

by Dongcheng

Client: Qinjianguo

A' Design Award de Bronze Winner in Embalatge Category

9,600

Verified Award Winner

Verify Award Status for #128478

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinjianguo Envasos de Pols de Nyam

Qinjianguo és un disseny d'envàs per a pols de nyam de tija de ferro. El producte segueix un cicle de cultiu de deu anys, durant el qual la terra descansa i només es conrea una temporada de nyam cada dècada. El nyam cultivat en aquest sòl absorbeix nutrients rics, i la polpa s'elabora directament en pols. La caixa mesura 120 per 120 per 150 mil·límetres. Els gràfics formen un símbol visual del número deu, construït a partir d'orenetes a la primavera, cigales a l'estiu, treballs agrícoles a la tardor, cedres a l'hivern i pagesos llaurant. La imatgeria mostra les estacions de la dècada.

The Recognition

About the A' Design Award de Bronze

Qinjianguo Envasos de Pols de Nyam és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Qinjianguo Envasos de Pols de Nyam sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Qinjianguo Envasos de Pols de Nyam satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU