Grassy Premiados Funció Principal: Envàs de Cafè by Dimitri Lociks

Grassy Premiados Funció Principal: Envàs de Cafè by Dimitri Lociks is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2022

Grassy Premiados Funció Principal: Envàs de Cafè

by Dimitri Lociks

Client: Grassy Caffè

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner

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The Design

About Grassy Premiados Funció Principal: Envàs de Cafè

Grassy Premiados és un disseny d'envàs per a cafè especial brasiler. La caixa té formes orgàniques i modulars inspirades en les llavors de caoba, els grans de cafè i les corbes de l'arquitectura modernista brasilera. La forma modular permet apilar-la i oferir una exposició distintiva a les prestatgeries. La caixa està feta de cartró amb laminació mat, estampació en calent i impressió monocroma. El cafè es conserva en una bossa de plàstic amb una vàlvula que protegeix els grans de l'oxigen. Una etiqueta adhesiva de film metàl·lic segella la caixa i conté la informació del producte, cosa que permet una personalització ràpida a baix cost.

The Recognition

About the A' Design Award d'Argent

Grassy Premiados Funció Principal: Envàs de Cafè és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Grassy Premiados Funció Principal: Envàs de Cafè sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Grassy Premiados Funció Principal: Envàs de Cafè és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Dimensions & Packaging: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Tags: package, Brazilian coffee, biomimetic, bio design,
Production Technology: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Design Challenge: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Research: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Inspiration: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Project Duration: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Operation Flow: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Team Members: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Image Credits: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.