Hola Espirito Etiqueta de Còctel Embotellat by Antonia Skaraki is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.
ArgentEmbalatge· 2022
Hola Espirito Etiqueta de Còctel Embotellat
Client: Twins Trade
A' Design Award d'Argent Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Hola Espirito Etiqueta de Còctel Embotellat
Un disseny que reflecteix l'entusiasme, la felicitat i el bon humor que representa Hola! Espirito. Colors vius i un efecte calidoscòpic són les característiques que descriuen cada sabor i creen una representació clara dels ingredients, facilitant així la tria del consumidor. Es va tenir present un estat d'ànim positiu en crear el disseny, que reflecteix l'estat positiu dels consumidors.
The Recognition
About the A' Design Award d'Argent
Hola Espirito Etiqueta de Còctel Embotellat és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Hola Espirito Etiqueta de Còctel Embotellat sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Hola Espirito Etiqueta de Còctel Embotellat és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hola! Espirito was designed to reflect its content. Blue Lagoon cocktail is yellow and blue, Mojito is yellow and green. As the ingredients of each cocktail have a universally accepted color palette, the design for each Hola! Espirito cocktail has a specific color code in a way that it gives a quick but clear impression of what its ingredients are.
- Dimensions & Packaging
- height 230mm x diameter 50mm
- Tags
- Hola! Espirito, Packaging, Bottle, Cocktail, Design, Ready to drink
- Production Technology
- Glass bottle with a crown cap that features a shrink sleeve label.
- Design Challenge
- The vibrancy and youthfulness that characterizes cocktail making and consumption should be evident in the label. For this to be achieved both the design and production aspects should ensure a colorful and playful result.
- Inspiration
- Searching the depiction of wild excitement and the freedom it ensues led us deep into the jungle, where symbolisms have a simple yet powerful presence. Soon enough our design started following the colorful wisdom of nature, where the exotic ferociousness of an animal is beamed across other species with a specific set of color tones to signal its preset characteristics.
- Project Duration
- The Project Started in November 2020 and finished in March 2021 in Athens.
- Operation Flow
- A ready to drink bottled cocktail allows for the consumer to easily obtain it from any convenience store and enjoy it in the beach, the park or to bring it along on a trip.
- Team Members
- Greative Director: Antonia Skaraki
Art Director: Andreas Deskas - Image Credits
- Antonia Skaraki
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