Secret Behind Magic Envasos de Fruits Secs by Stora Enso China Packaging is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.
BronzeEmbalatge· 2022
Secret Behind Magic Envasos de Fruits Secs
Client: Stora Enso China Packaging
A' Design Award de Bronze Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #131239The Design
About Secret Behind Magic Envasos de Fruits Secs
El Secret Darrere de la Màgia és un envàs de caixa cega per a fruits secs variats. El gràfic de la caixa exterior utilitza línies coordinades i tres colors primaris, inspirats en la composició de Mondrian, combinats amb un to simulat de paper kraft marró. El disseny transmet la idea d'una nutrició equilibrada i saludable d'una manera senzilla. Les caixes interiors segueixen els mateixos colors i afegeixen il·lustracions de personatges de dibuixos animats per a un joc de rol. Un mecanisme d'elevació intern empeny cada caixa interior cap a l'obertura, de manera que totes les caixes es poden extreure una per una. S'utilitza cartró apte per al contacte amb aliments i tinta de soja.
The Recognition
About the A' Design Award de Bronze
Secret Behind Magic Envasos de Fruits Secs és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Secret Behind Magic Envasos de Fruits Secs sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Secret Behind Magic Envasos de Fruits Secs satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
- Dimensions & Packaging
- Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm - Tags
- Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
- Production Technology
- All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
- Design Challenge
- Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
- Research
- Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
- Inspiration
- Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
- Project Duration
- The project started in June 2020 and launched in April 2021 Beijing, China.
- Operation Flow
- After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
- Patents
- Structure utility model patent copyright belongs to Stora Enso China Packaging
- Team Members
- Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang
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