Yangzi River Identitat Visual by Hangzhou JC Culture and Arts Co., Ltd

Yangzi River Identitat Visual by Hangzhou JC Culture and Arts Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

FerroGràfic· 2022

Yangzi River Identitat Visual

by Hangzhou JC Culture and Arts Co., Ltd

Client: Hangzhou JC Culture and Arts Co., Ltd

A' Design Award de Ferro Winner in Gràfic Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yangzi River Identitat Visual

Yangzi River és una identitat visual dissenyada per a un centre de conferències internacional. Les línies entrellaçades estan inspirades en les ones ondulants del riu Yangtze. El color principal és el plata, extret de l'alumini anoditzat, el principal material de construcció del centre. Les línies marrons i blanques completen la paleta i suggereixen un riu fluint. La composició asimètrica afegeix tensió visual i una sensació de força. La identitat s'aplica a materials impresos d'ús empresarial. El disseny continua el tema de les ones ondulants present en l'arquitectura.

The Recognition

About the A' Design Award de Ferro

Yangzi River Identitat Visual és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Yangzi River Identitat Visual sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Yangzi River Identitat Visual és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a VI visual design project designed mainly for the Yangtze River International Conference Center. The interlaced lines are inspired by the undulating waves of the Yangtze River. The main color is silver, which is taken from the symbolic color of anodized aluminum, the main building material, showing the international and modern image of the International Conference Center. With the asymmetric design, it further enhances the visual tension and sense of strength of VI design, implying the courage and resolve of international leaders of all walks of life to face the storm in life.
Production Technology: VI and offline material design are mainly for international high-end users, and their style and structures could better match the style of business people.
It conveys the spiritual connotation of the Yangtze River International Conference Center beating various challenges.
Research: 1. The Yangtze River gave birth to the civilization of Nanjing of nearly 2600 years. The Yangtze River as the element shows the unique regional culture of the city to all walks of life at home and abroad and conveied the cooperation attitude towards opening up and inclusiveness.
Inspiration: Inspired by the magnificent landscape of the Yangtze River, the brand image design continues the theme of "Waves Rolling One Higher Than Another" in architectural design. It convey the concept of inclusiveness and navigation of the Yangtze River International Conference Center.
Operation Flow: 1. With the inspiration source coming from the Yangtze River, it adopts asymmetric wave shape as the main constituent element.
2. Using silver and brown as the main colors and white lines, it symbolizes the endless and flowing river and the force of forging ahead.

Read the Press Release