BeeHacchee Envasos per a tartes by Shingo Furusho

BeeHacchee Envasos per a tartes by Shingo Furusho is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.

FerroEmbalatge· 2022

BeeHacchee Envasos per a tartes

by Shingo Furusho

Client: Kiyomasa Seika Co.

A' Design Award de Ferro Winner in Embalatge Category

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Verified Award Winner

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Colors

The Design

About BeeHacchee Envasos per a tartes

BeeHacchee és un disseny d'envàs per a una tarta de formatge amb mel. La capsa és hexagonal i recorda un rusc, donant forma visual al concepte de la mel. L'envàs està format per una sola peça de cartró i mesura 224 mm d'amplada, 195 mm de profunditat i 44 mm d'alçada. El paper kraft aporta una impressió informal i propera, mentre que una vora groga impresa a la superfície afegeix contrast. La impressió en groc sobre paper kraft és difícil, ja que el color s'enfonsa dins el paper, per la qual cosa es va contractar un soci d'impressió altament qualificat per aconseguir el resultat desitjat.

The Recognition

About the A' Design Award de Ferro

BeeHacchee Envasos per a tartes és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que BeeHacchee Envasos per a tartes sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. BeeHacchee Envasos per a tartes és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Package design for Honey Cheese Tart. Yellow printing was applied to kraft paper, which is generally considered difficult to color. Since the concept of the cheese tart is honey, we designed a hexagonal cardboard box that represents a beehive.
Dimensions & Packaging: Cardboard package / Width 224mm x Depth 195mm x Height 44mm
Tags: Package, cardboard, kraft paper, hexagon, sweets, cake
Production Technology: The main features and difficulties of this package were the hexagonal design and the yellow coloration on kraft paper. The hexagonal shape worked well because I was able to use pizza boxes as a reference, but for the color, printing companies generally dislike yellow color on kraft paper because the color sinks into the paper. However, we were able to find a printing company with a high level of technology, and this design was realized.
Design Challenge: In general, printing companies do not like to manufacture difficult This time, "yellow printing on cardboard" also tends to be avoided because the color often sinks and does not come out as desired. However, with the cooperation of our highly skilled paper container manufacturing partner, we were able to complete the package just as we had imagined.
Research: In order to get the target audience to purchase the product from among the countless sweets available, it had to meet the requirements of being impactful, casual, and photogenic. So we paid attention to the shape, color scheme and design of the package, and it became more widely known.
Inspiration: Since this is a casual product, I designed and packaged it in kraft paper, which is used for cardboard. Since the concept of the product is honey, I designed it in a hexagonal shape to resemble a beehive, with a yellow border for impact.
Project Duration: A project commissioned and produced by Kiyomasa Seika Co. in 2021.
Operation Flow: This package is made of a single piece of cardboard.
Patents: Copyrights belong to Shingo Furusho.
Team Members: Paper container manufacturing:KURAOKA PACKAGING SERVICE
Image Credits: Image #1: Photographer Katsuhiro Hirata, Variations, 2021.
Image #2: Photographer Hidenori Kino, Variations, 2021.
Image #3: Photographer Katsuhiro Hirata, Variations, 2021.
Image #4: Photographer Katsuhiro Hirata, Variations, 2021.
Image #5: Photographer Hidenori Kino, Variations, 2021.