Memory of Jiangnan Cartell by Yi Wu and Yanghua Yao is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.
FerroGràfic· 2022
Memory of Jiangnan Cartell
Client: Seoul National University of Fine Arts
A' Design Award de Ferro Winner in Gràfic Category
- 10,850
- Verified Award Winner
- Verify Award Status for #132760
The Design
About Memory of Jiangnan Cartell
El record de Jiangnan és un cartell basat en un poema tradicional xinès. El disseny s'inspira en les característiques de les inscripcions sobre ossos oraculars i l'escriptura sigil·lar, simplificades en formes gràfiques clares. Els elements tradicionals es transformen gràficament, es deconstrueixen i es recreen, amb experimentacions tridimensionals aplicades a les formes de les lletres. El cartell es produeix mitjançant impressió digital i mesura 70 per 100 centímetres. La intenció és presentar l'encant de la cultura de Jiangnan, els caràcters xinesos i la poesia antiga a un públic internacional.
The Recognition
About the A' Design Award de Ferro
Memory of Jiangnan Cartell és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Memory of Jiangnan Cartell sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Memory of Jiangnan Cartell és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
- Dimensions & Packaging
- 70*100cm
- Tags
- poster，Jiangnan cultural
- Production Technology
- Digital printing
- Design Challenge
- The decomposition and reconstruction of Jiangnan cultural elements
- Research
- "Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
- Inspiration
- "Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.
- Project Duration
- The project started in April 2021
- Team Members
- YI WU
YANGHUA YAO
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