Reconstruct Sèrie de Cartells by Haku Wang

Reconstruct Sèrie de Cartells by Haku Wang is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

FerroGràfic· 2022

Reconstruct Sèrie de Cartells

by Haku Wang

Client: Common Space

A' Design Award de Ferro Winner in Gràfic Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Reconstruct Sèrie de Cartells

Reconstruct és un conjunt de cartells dissenyats per fomentar la reconnexió dins d'una comunitat. El primer cartell utilitza l'ompliment gràfic i l'apilament per mostrar una persona ansiosa. El segon construeix una forma de caixa com a símbol d'una càmera que registra un moment de canvi. El tercer redibuixa la forma d'un Zongzi de Gasa de Cantó Xiangyun amb línies i rectangles, i aquestes línies també representen els vincles entre les persones. Els cartells estan impresos en paper amb mida A2 i també estan preparats per a pantalles digitals i versions animades a les xarxes socials.

The Recognition

About the A' Design Award de Ferro

Reconstruct Sèrie de Cartells és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Reconstruct Sèrie de Cartells sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Reconstruct Sèrie de Cartells és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set of posters was designed for advocating the importance of re-connection among community in the post-epidemic era. The first poster uses graphic filling and stacking to represent an anxious person facing the epidemic. The second constructs a special box as a symbol of a camera, which documents the critical moment of changes. The third reconstructs the shape of Gambiered Canton Gauze Zongzi through lines and rectangles. These lines also symbolize the connection between people.
Dimensions & Packaging: The posters are normally printed in A2 size, 420 x 594 mm. They are printed on Takeo Saigen paper, 200g. Also these posters are produced for digital displays (1080 x 1800 px).
Tags: Graphic Design, Poster, Illustration, Typography, Campaign, Community, Reconstruction, Reconnection
Production Technology: The posters were created by designer with Adobe Illustrator, Affinity Designer and Adobe After Effects software.
Design Challenge: The challenge of this project is to find the principle of things and reconstruct a new way of perceiving the world using graphic design methods.
Research: The research of this design is based on constructivism and Kandinsky’s Points and Lines to Plane, exploring the essence of substances through the study of the composition of the world and reconstructing a new way of perceiving the world.
Inspiration: Since the outbreak of the epidemic, people have been forced to live in small-scale communities and are under tremendous mental pressure. The design, which was inspired by Kandinsky’s research on points, lines, planes and colors, aims to build a new bridge between thinking and vision. With the use of these fundamental elements, it reconstructs a new way of perceiving the world and arouses people’s urge to interact and communicate.
Project Duration: The project has started since September 2021 in Foshan.
Operation Flow: The posters are designed as for print production and for digital purposes. They are designed for the community displays, arousing viewers’ interest, and then directing them to participate the activities and follow the official account of the organization to get the details. They are also for digital promote campaign. On social media, these posters are transformed into animated graphics.