Tsingtao Beer Funció principal: Embalatge de caixa de regal de cervesa by Tsingtao Brewery Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.
ArgentEmbalatge· 2022
Tsingtao Beer Funció principal: Embalatge de caixa de regal de cervesa
by Tsingtao Brewery Culture Media Co., Ltd.
Client: Tsingtao Brewery Culture Media Co.,Ltd.
A' Design Award d'Argent Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #132955The Design
About Tsingtao Beer Funció principal: Embalatge de caixa de regal de cervesa
Tsingtao Beer és un embalatge de caixa de regal creat per al 120è aniversari de la marca. El disseny conté tres cerveses Pilsner clàssiques i s'inspira en l'arquitectura distintiva de Qingdao. La il·lustració combina llocs emblemàtics locals amb la cultura de la marca, mostrant el vincle entre la marca i la cultura regional. La caixa exterior es desplega cap a ambdós costats, un moviment inspirat en la floració del llúpol, un dels ingredients de la cervesa. Les cerveses es revelen quan s'obre la caixa de regal. S'utilitza paper especial, i la producció inclou impressió UV, estampació en calent i relleu.
The Recognition
About the A' Design Award d'Argent
Tsingtao Beer Funció principal: Embalatge de caixa de regal de cervesa és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Tsingtao Beer Funció principal: Embalatge de caixa de regal de cervesa sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Tsingtao Beer Funció principal: Embalatge de caixa de regal de cervesa és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- Dimensions & Packaging
- Width 276mm x Depth 90mm x Height 286mm
- Tags
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- Production Technology
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- Design Challenge
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- Research
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- Inspiration
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- Project Duration
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- Operation Flow
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
- Team Members
- Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu
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