Argent Embalatge · 2022
Idun Red Heart Suc De Poma
by Evan Chen
- A' Design Award d'Argent 2022 in Embalatge
- CLIENT: Lascaux Design Institute Inc.
- Estimated Number of Design Views: 26,974
- Verification code 6EA817C24F · Verify this award
Colors
About Idun Red Heart Suc De Poma
La deessa de la joventut que governa la poma d'or: Idun. La imatge principal ret homenatge a l'artista John Bauer, extreint Idun i redissenyant-lo per incorporar el bell entorn de cultiu de pomes. Les pomes de la mà de la deessa estan buides a l'etiqueta de l'ampolla per revelar el suc de poma vermella sota l'etiqueta, que expressa les propietats naturals de les pomes. Tres de les pomes es tracten amb un procés d'estampació d'or per transmetre les tres pomes daurades que obtenen de la deessa de la joventut per esprémer en suc.
About the A' Design Award d'Argent
Idun Red Heart Suc De Poma és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Idun Red Heart Suc De Poma sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Idun Red Heart Suc De Poma és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Press Kit
- Unique Properties
- The skin of the apple is red as they all know, the inner flesh is also red, which is rare. This red heart apple juice is made from apples with red flesh (the tree originates from Switzerland), which is why its juice is also red in colour, and this juice has no additives and is rich in anthocyanins and nutrients.
- Dimensions & Packaging
- The size of the label is 68mm*108mm, a very small space, and they use very fine drawing and craftsmanship.
- Tags
- logo，packaging，illustrations，graphics
- Production Technology
- The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples.
Three of the apples are treated with a gold stamping process to convey the three golden apples they get from the Goddess of Youth to squeeze into juice. - Design Challenge
- Copperplate illustration is complex for Chinese illustrators, who need to deal with the relationship between the figure and the environment.At the same time, the stamping and hollowing process took a lot of time to complete during the proofing and product making process.
- Research
- The three "gods" associated with Apple: Adam and Eve, Newton and Steve Jobs. They have also discovered a fourth, the goddess of youth who rules the golden apple: Idun. The main image pays homage to the illustrations of artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment.
- Inspiration
- It is also worth noting that the apple in the goddess's hand is hollowed out on the bottle label, leaving out the red apple juice beneath the label and expressing the natural properties of the apple. There are also three apples treated with a gold stamping process to express the fact that they got three golden apples from the Goddess of Youth to squeeze into juice, expressing the fact that the product is rich in anthocyanins that are beneficial to people.
- Project Duration
- This project was completed in Suzhou in November 2021.
- Operation Flow
- Maximise the original colour of the juice. Consumers can drink 100% NFC apple juice.
