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Dahan Guanfang Envasat de Licor by Lijuan Zhang

Dahan Guanfang Envasat de Licor by Lijuan Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.


BronzeEmbalatge· 2022

Dahan Guanfang Envasat de Licor

by Lijuan Zhang

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award de Bronze Winner in Embalatge Category

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The Design

About Dahan Guanfang Envasat de Licor

Dahan Guanfang és un disseny d'envasat de licor inspirat en la dinastia Han de la Xina. El tap de l'ampolla té la forma d'un segell imperial de jade, símbol tradicional de poder i estatus. La part frontal de la caixa és llisa, i l'envàs s'obre pel mig per revelar una escena detallada. Les il·lustracions mostren les quatre bèsties guardianes xineses, Qinglong, el Tigre Blanc, Suzaku i Xuanwu, juntament amb esdeveniments famosos de la dinastia Han. L'ampolla és de ceràmica amb acabat daurat, el tap és de plàstic daurat, i la caixa està decorada amb estampació en bronze. La caixa interior protegeix l'ampolla.

The Recognition

About the A' Design Award de Bronze

Dahan Guanfang Envasat de Licor és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Dahan Guanfang Envasat de Licor sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Dahan Guanfang Envasat de Licor satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Design passed combining the imperial seal culture with the Han dragon culture, which is a symbol of power and status; Use the bottle cap seal as the creative point, and open the package from simple to complex; The front of the package is simple. After the package is opened, the illustration design of China's four great beasts Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty shows a splendid scene of prosperity and prosperity of the Chinese Han Dynasty court.
Dimensions & Packaging
Packing box size: 165mm X 120mm X H300mm
Tags
Atmosphere Emperor Heavy
Production Technology
The special packaging used is bronzing, the bottle is a ceramic bottle with roasted gold, and the bottle cap is a golden plastic cap.
Design Challenge
How does the difficulty of this design ingeniously reflect the history of the Han Dynasty in China, and show the prosperity of the Han Dynasty. We manifest it through the opening of the box shape. It's like slowly turning over a picture of history. The prosperity of the Han Dynasty is as vivid as before.
Research
The design is very clever, the history is enclosed in the book, and the box is opened to show the history of the Han Dynasty, let us slowly understand the history of the Han Dynasty,Opening the screen from simple to complex has a more sense of experience and ceremony.
Inspiration
The Han Dynasty is a very prosperous dynasty in Chinese history. The illustration design of the four great Chinese beasts, Qinglong, White Tiger, Suzaku, Xuanwu and famous events in the Han Dynasty, shows the prosperity of the Han Dynasty in China. The emperor’s jade seal was used as a bottle cap to reflect the emperor’s rights.
Project Duration
The project was launched in June 2020 and completed in November 2020
Operation Flow
The package is opened from the front middle, convenient and fast.The box type is simple, and the inner box can protect the product well
Team Members
Lijuan Zhang

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