Catch Tracking Fishing App by Studio Syamo

Catch Tracking Fishing App by Studio Syamo is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Disseny d'Interfície, Interacció i Experiència d'Usuari Competition Category.

FerroInterfície· 2022

Catch Tracking Fishing App

by Studio Syamo

Client: Studio Syamo

A' Design Award de Ferro Winner in Interfície Category

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Verified Award Winner
Verify Award Status for #133970

View at A' Design Award Press Release Award Badge

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The Design

About Catch Tracking Fishing App

Catch tracking app features an interface that echoes the international typographic style (more commonly known as Swiss Style). By stripping away the embellishments, Catch tracking eliminates distractions for the fisherman and allows the information-heavy design to be read and studied rather than merely seen and admired. The result is a functional evolution from the existing paper booklet to a digital transposition offering a clear, simple and up-to-date tool for a conscious fishing activity.

The Recognition

About the A' Design Award de Ferro

Catch Tracking Fishing App és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Catch Tracking Fishing App sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Catch Tracking Fishing App és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catch Tracking fits primarily within the utilities and reference categories.
Moving from the current paper-based system to digital provides the following key features: digital fishing licence, instant catches auto-fill, fish measurement tool, detailed report of the fishing activity to be submitted to the authorities.
Furthermore it offers a comprehensive list of species to be consulted, a map with real-time informations about fishermen and locations, and a direct contact with the authorities.
Dimensions & Packaging: Catch Tracking benefits from two native system features such as geolocation and measurement. Geolocation helps with the auto-filling of the user location within Compiling section. It also aids in ensuring a more comprehensive map with real-time users and locations. Measurement tool is used to digitally enter the fish length. This feature is a major benefit not only for the fisherman but also for the fishery fauna: hand contact and therefore unnecessary damage to the fish are avoided.
Tags: Swiss Design, App Design, User Experience, Data Visualisation, Fishing, Digital Innovation, Use of Technology
Production Technology: The project was designed by following the standard process of a digital product creation.
It went through 4 phases: the research phase (field studies / survey / user interview), the analysis phase (user persona / user journey / user flows / definition of features and MVP), the design phase (information architecture / wireframes / mood-board / hi-fi mockups / prototyping) and the testing phase (usability test / survey).
Employed softwares: Typeform, Miro, Whimsical, Figma.
Design Challenge: The key challenge was to deliver an innovative product with a smooth switchover from paper to digital. A related goal was to ensure a smooth user experience suitable for the most and least tech-savvy users. To be successful in doing so, it was essential to keep consistency with the current system, to balance the amount of information displayed and to create a recognisable and intuitive design system.
Research: Between June and September 2021, several fishing sessions were carried out to locally assess the use of the paper-based system and grasp its flaws.
Furthermore, to gather more information, a survey was conducted among a panel of 10 people. The results led to define the following details: user persona, logbook usage and its pros and cons, awareness of the regulation, digitalisation needs and acceptance, smartphone usage in daily life and during fishing activity and its pros and cons.
Inspiration: The project comes from the need to improve the fishing experience by considering all of the entities involved. The beneficiaries of the paper-to-digital switchover are: fishermen, authorities and fishery fauna.
Catch Tracking allows fishermen to hold a useful and exhaustive tool at their fingertips.
Authorities can save time and resources by analysing results and checking fishing licences. The fishery fauna is increasingly safeguarded thanks to a better managed fishing activity.
Project Duration: The project started in March 2021 and had its first prototype release and test phase in January 2022 in Lugano, Switzerland.
Operation Flow: The app is structured in 3 main areas: Species, Compiling and Maps. Species section shows an exhaustive list of the fishes in the region. Compiling allows to record the catches. Maps indicates all the fishing areas with their relative informations. Secondary areas are Profile and Menu. Profile contains data and graphs related t fisherman seasons. Menu is divided into a further 6 useful tertiary sections: Contacts, Regulation, User details, Sessions, Settings and Notices.
Team Members: Simone Ardito
Samy Boutefah