Type Specimen Alskar Tipografia by Paul Robb and Moira Bartoloni

Type Specimen Alskar Tipografia by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

ArgentGràfic· 2022

Type Specimen Alskar Tipografia

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award d'Argent Winner in Gràfic Category

43,000

Verified Award Winner

Verify Award Status for #137088

View at A' Design Award Press Release Award Badge

Colors

The Design

About Type Specimen Alskar Tipografia

Alskar sans és una tipografia sans serif ample i contemporània elegant amb forts contrastos estilístics geomètrics autèntics, basant-se en l'estètica i representant l'estètica contemporània canviant. L'exemplar mecanografiat es va imprimir com un diari A2 (plegat i enviat com a A4) i presenta tipografia amb una sensació i experiència modernes.

The Recognition

About the A' Design Award d'Argent

Type Specimen Alskar Tipografia és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Type Specimen Alskar Tipografia sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Type Specimen Alskar Tipografia és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
Dimensions & Packaging: The project was designed in A2 spreads, folded to A4
Tags: Font design, Branding, Identity, Type design
Production Technology: The final specimen was printed on newspaper stock in CMYK
Design Challenge: The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
Research: We researched the Brutalist movement in both architectural and visual arts.
Inspiration: The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
Project Duration: The type face was developed from September 2021 and release January 2022.
Operation Flow: The specimen was sent to existing and potential design customers.
Team Members: Paul Henry robb
Moira Bartoloni
Image Credits: Paul Henry Robb