El disseny SberPay Aplicació de pagament de Sber és un guanyador molt estimat del prestigiós 2022 A' Design Award d'Argent en la Categoria de Competició de Disseny de Tecnologies Mòbils, Aplicacions i Programari.

ArgentMòbil· 2022

SberPay Aplicació de pagament

de Sber

Client: Sber

Guanyador del A' Design Award d'Argent en la Categoria de Mòbil

33,725

Guanyador de Premi Verificat

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Colors

El Disseny

Sobre SberPay Aplicació de pagament

SberPay és una aplicació de pagament per a compres en línia i dins de l'aplicació. Els pagaments es completen a través de l'aplicació SberBank Online, de manera que les dades de la targeta no es transfereixen a botigues ni a socis. El saldo de la targeta es pot consultar abans de cada pagament. S'admeten pagaments únics, pagaments recurrents i subscripcions, i es pot vincular un nombre il·limitat de targetes per a un ús posterior. El llenguatge visual és senzill i es basa en la tipografia, un botó i un degradat. L'objectiu era eliminar la necessitat d'introduir les dades de la targeta i fer que el pagament sigui ràpid i segur.

El Reconeixement

Sobre el A' Design Award d'Argent

SberPay Aplicació de pagament és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que SberPay Aplicació de pagament sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. SberPay Aplicació de pagament és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Dimensions i Embalatge: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Etiquetes: innovation, payments, pay, acquiring, internetacquiring
Tecnologia de Producció: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Repte de Disseny: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Recerca: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Inspiració: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Durada del Projecte: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Flux d'Operació: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Patents: Sberbank
Membres de l'Equip: Daria Prokuda
Shishki Collective