Can You See the Music La Identitat Dinàmica by Brand Bar Communications is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

ArgentGràfic· 2022

Can You See the Music La Identitat Dinàmica

by Brand Bar Communications

Client: Franz Liszt Chamber Orchestra

A' Design Award d'Argent Winner in Gràfic Category

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Verified Award Winner

Verify Award Status for #137173

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The Design

About Can You See the Music La Identitat Dinàmica

El treball creat per a Franz Liszt Chamber Orchestra és una identitat de marca dinàmica impulsada per la música que té com a objectiu reviure l'aspecte visual de l'orquestra. Els seus creadors han inventat un llenguatge musical alternatiu, mitjançant el qual qualsevol melodia es pot visualitzar dins del conjunt de pautes definides. La identitat permet a cada membre de l'orquestra construir el seu propi logotip personalitzat, relacionat amb la seva peça preferida del repertori. A més, a causa d'una aplicació de disseny de logotip desenvolupada a mida, fins i tot el públic podria convertir-se en una part activa del procés de renovació de la identitat.

The Recognition

About the A' Design Award d'Argent

Can You See the Music La Identitat Dinàmica és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Can You See the Music La Identitat Dinàmica sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Can You See the Music La Identitat Dinàmica és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
Tags: music-driven, dynamic, flexible, identity
Production Technology: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
Inspiration: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
Project Duration: The new identity was published in February, in Hungary.
Team Members: Creators:

Name: László Herbszt

Title: Art Director

Name: Attila Simon

Title: Creative Director

Name: Gyula Halász

Title: co-creative director

Name: Dániel Zelenák

Title: Music Consultant

Name: Bianka Földi

Title: Senior Designer

Name: Boglárka Izsáki

Title: Project Manager

Name: Kata Fodor

Title: Project Manager

Name: Péter Fülöp

Title: Lead Developer - Datalytix Solutions