Bronze Gràfic · 2022
Hocan Healthy Identitat Corporativa
by Guangzhou Cheung Ying Design Co. Ltd.
- A' Design Award de Bronze 2022 in Gràfic
- CLIENT: Guangzhou Cheung Ying Design Co., Ltd.
- Estimated Number of Design Views: 12,172
- Verification code 73BA9F4B58 · Verify this award
Colors
About Hocan Healthy Identitat Corporativa
Hocan Healthy és una identitat corporativa creada per a una marca de productes tecnològics de salut basats en hidrogen i oxigen. El logotip redueix la molècula d'hidrogen a un simple cercle. Les formes positives i negatives mostren el canvi entre l'aigua i l'hidrogen, i expressen l'àmbit de la marca. El blau tecnològic s'utilitza com a color principal, combinat amb un modelat tridimensional. El logotip pot desplaçar-se entre formes bidimensionals i tridimensionals a través de diferents materials i processos, mantenint-se sempre reconeixible. El sistema visual està construït en format vectorial per a mitjans impresos i digitals.
About the A' Design Award de Bronze
Hocan Healthy Identitat Corporativa és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Hocan Healthy Identitat Corporativa sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Hocan Healthy Identitat Corporativa satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Press Kit
- Unique Properties
- As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
- Dimensions & Packaging
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Tags
- Logo, Branding, Visual Identity, Graphic Design, Interior Design
- Production Technology
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
- Design Challenge
- The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
- Research
- According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
- Inspiration
- Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
- Project Duration
- The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
- Operation Flow
- The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
