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WineStax Ampollarder Apilable de BrandBase

El disseny WineStax Ampollarder Apilable de BrandBase és un guanyador molt estimat del prestigiós 2022 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Articles de Forn, Vaixella, Cristalleria i Estris de Cuina.


ArgentEstris de Cuina· 2022

WineStax Ampollarder Apilable

de BrandBase

Client: BrandBase B.V.

Guanyador del A' Design Award d'Argent en la Categoria de Estris de Cuina

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El Disseny

Sobre WineStax Ampollarder Apilable

WineStax és un ampollarder apilable dissenyat per a ús domèstic. Cada unitat és independent i pot contenir fins a tres ampolles. Les unitats s'uneixen amb clips metàl·lics, de manera que les connexions passen desapercebudes, i el sistema es pot ampliar fins a deu unitats. Una unitat consta de dos elements triples hexagonals i una barra de connexió amb extrems roscats, que es cargolen entre si manualment. Les formes hexagonals confereixen a l'ampollarder un aspecte lleuger i refinat. El sistema ampliable permet adaptar l'ampollarder a diferents estances i mides de col·lecció.

El Reconeixement

Sobre el A' Design Award d'Argent

WineStax Ampollarder Apilable és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que WineStax Ampollarder Apilable sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. WineStax Ampollarder Apilable és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques
WineStax is a wine rack which adapts to the user's needs and space. One unit carries up to three bottles and can be easily expanded up to ten units. Thanks to this expansible system every user has the freedom to tailor the wine rack to their interior while the product gives a subtle highlight to the wine collection. The racks connect with metal clips therefore the joints are unnoticeable. The hexagonal shapes give an ethereal and sophisticated appearance to the product.
Dimensions i Embalatge
Packaging size: 20,5 x 20,5 x 2,5 cm
Packaging weight: 334 g
Product size:19,5 x 19,5 x 16 cm
Product weight: 264 g
Etiquetes
Winestax, stackable, wine rack, home decor, kitchen accessory,
Tecnologia de Producció
The product has 4 main parts: 2 pieces of triple-hexagonal elements, a connecting pole with screw thread on both ends and additional metal clips which ensure the connection between the units.
Repte de Disseny
The aim was to create a compact but expandable wine rack system while keeping the material usage and the productional costs low. During the research phase the goals have been expanded by including high aesthetic values and reduced packaging size. The purpose of these goals is to develop an affordable designer item and taking care of the sustainable aspects of the product.
Recerca
During explanatory and trend research the focus point was to bring alive our vision: creating a highly engaged, innovative home accessory which answers to a specific demand and its positioning in a hidden market gap. Our analysis focused on identifying everyday needs in our environment that haven't been fulfilled yet, and this process led us to the idea of a collectible and extendible wine rack.
Inspiració
The initiative of this project was to develop an innovative product for retail promotions to achieve driving repeat purchase behavior by making it highly collectible. This core idea has manifested in a useful home accessory, called WineStax. Each product is an independent unit with three bottle racks, but the units can be easily connected to each other. Therefore the system allows the user to expand his WineStax almost endlessly and this stackable wine rack can easily fit into any household.
Durada del Projecte
The project started in 2020 and the final product has been launched on the dutch market in September 2021.
Flux d'Operació
The product packaging contains a pole with threaded ends, two triple-hexagonal elements and the unit connecting clips. In the centre point of the hexagonal shapes there's a threaded hole. Simply screw the hexagonal elements to the end of the poles by hand and lay the bottles in the hexagonal shapes. Assemble another unit, place it next to the first one, align the hexagonal sides and pinch them together with the clips. The rack can be extended in length and height by further units.
Patents
Copyrights: BrandBase, Mr. G.P. Alberts, 2021
Membres de l'Equip
Director: Paul Alberts
Chief Operations Director: Inge Overtoom
Commercial Director: James Rankin
Creative director: Jesse Post
Strategy director: Klaas Engelsma
Digital Director: Wouter Hogeland
Innovation producer: Michiel Haverlag
Designer: Jeroen Coert
Designer: Rebeka Pakozdi
Traffic manager: Wim de Roos
Operations manager: Mark Edwards
Account manager: Miles Rankin
Administrator: Stephan Kraak
Project manager: Anne Gombert
Project manager: Renske Dilven

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El A' Design Award és un guardó internacional amb jurat per al bon disseny. Participeu en el A' Design Award per obtenir l'oportunitat de guanyar un reconeixement meritocràtic, aconseguir fama, prestigi i publicitat per al vostre treball. Nomineu el vostre treball al A' Design Award i competiu pel cobejat A' Design Prize.

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