Jinlongquan Els Envasos De Cervesa by Jin Zhang

Jinlongquan Els Envasos De Cervesa by Jin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2022

Jinlongquan Els Envasos De Cervesa

by Jin Zhang

Client: InBev jinlongquan beer (Hubei) Co., Ltd

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner
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Colors

The Design

About Jinlongquan Els Envasos De Cervesa

La cervesa Jinlongquan espera llançar un producte de gamma mitjana i alta que no només pugui transmetre la llarga història de la marca, sinó que també faci que els consumidors se sentin de bona qualitat; els dissenyadors utilitzen il·lustracions riques per representar llúpol, espigues de blat, bótes de vi de fusta, cervesa, fonts d'aigua i altres elements, de manera que l'embalatge té un fort atribut de la indústria de la cervesa; més important encara, les il·lustracions inclouen el símbol de la imatge de marca de l'escultura del drac xinès a l'antic lloc de la destil·leria Jinlongquan el 1978, així com el redisseny de la font del logotip i la marca vermella, formant un fort reconeixement de marca.

The Recognition

About the A' Design Award d'Argent

Jinlongquan Els Envasos De Cervesa és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Jinlongquan Els Envasos De Cervesa sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Jinlongquan Els Envasos De Cervesa és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimensions & Packaging: 80*250mm（jar）
Tags: Beer, Jinlongquan, SANBU, Wuhan packaging design
Production Technology: The bottle is made of iron
Design Challenge: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Research: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspiration: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Project Duration: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Operation Flow: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patents: InBev jinlongquan beer (Hubei) Co., Ltd
Team Members: Designer: Jin Zhang
illustration: Jin Zhang