Chongqing Cartell, Bossa by Yueyang Mao is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

FerroGràfic· 2022

Chongqing Cartell, Bossa

by Yueyang Mao

Client: Yueyang Mao

A' Design Award de Ferro Winner in Gràfic Category

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Verified Award Winner

Verify Award Status for #138846

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chongqing Cartell, Bossa

Chongqing és una sèrie de cartells sobre la ciutat de Chongqing, a la Xina. El disseny combina monuments emblemàtics amb ingredients de l'olla calenta (hot pot). La Cova Hongya, el Gran Teatre de Chongqing i el Telefèric del Riu Yangtze es fusionen amb bases d'olla calenta. Es mostra un panda banyant-se en una olla calenta, sostenint brots de bambú i cebes tendres, la qual cosa afegeix un to lleuger i humorístic. Els cartells es produeixen mitjançant impressió per injecció de tinta sobre paper estucat. El disseny està pensat per a aeroports i estacions de tren d'alta velocitat, on els viatgers poden trobar idees de destinació. Els mateixos motius també es poden imprimir en bosses de paper.

The Recognition

About the A' Design Award de Ferro

Chongqing Cartell, Bossa és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Chongqing Cartell, Bossa sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Chongqing Cartell, Bossa és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this poster, various famous buildings in Chongqing, China are combined with hot pot bases, such as "Hongya Cave", "Chongqing Grand Theater" and "Yangtze River Ropeway". Fusion of architecture and cuisine. Pass more information.
Dimensions & Packaging: Poster:5400mmx3900mm，Use 100G coated paper or matt coated paper
Bag:Length 180* height 150* width 55(mm),use leather surface + flared lining + nylon lanyard
Tags: Posters, China, Chongqing, Hotpot, Hongya Cave, Food Posters, City Posters
Production Technology: Inkjet printing
Putting up printed posters or placing them on a big screen, I think they can also be printed as patterns on daily necessities such as paper bags and socks.
Design Challenge: I used the scene of eating hot pot to combine with the panda soaking in the hot spring, interacting with the panda with the hot pot ingredients, such as "eating bamboo shoots" and "holding floating meatballs and green onions", and the design changed the proportion of the panda itself, adding a touch of humor.
Research: For the poster introduction of the city, most of them use landscape collage, too straightforward and uncreative, and the local characteristic food, animals, and plants will collide with each other to create different inspirations, and increase the amount of information conveyed by the poster
Inspiration: In Chongqing, the leader of the food industry is Chongqing hot pot, and the top 30 food rankings in Chongqing can all be hot pot restaurants. The oil, incense and hemp at the bottom of the hot pot make Chongqing diners salivate. In this set of posters, I took a homogeneous approach, combining hot pot bases with local landmarks in Chongqing.
Project Duration: The design was not implemented，The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
Operation Flow: The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
Team Members: Yueyang Mao
Image Credits: Image #1:Renderer, Yueyang Mao, 2021.
Image #2:Renderer, Yueyang Mao, 2021.
Image #3:Renderer, Yueyang Mao, 2021.
Image #4:Renderer, Yueyang Mao, 2021.