Bronze Embalatge · 2022
Siela Envasos cosmètics
- A' Design Award de Bronze 2022 in Embalatge
- CLIENT: Sot B&d
- Estimated Number of Design Views: 15,912
- Verification code 5FE0211F04 · Verify this award
Colors
About Siela Envasos cosmètics
Siela és un disseny d'envasos per a una línia de cosmètics infantils. El disseny utilitza un tub de plàstic blanc de 75 ml, decorat mitjançant serigrafia i tampografia. Les il·lustracions estilitzades se situen al centre del disseny, i un únic personatge apareix en diferents llocs i situacions al llarg de la línia. La codificació per colors ajuda els compradors a distingir els productes. El text es redueix al mínim, de manera que el producte adequat es pugui reconèixer ràpidament a la prestatgeria. La superfície blanca manté les il·lustracions clares i fàcils de veure.
About the A' Design Award de Bronze
Siela Envasos cosmètics és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Siela Envasos cosmètics sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Siela Envasos cosmètics satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Press Kit
- Unique Properties
- The solution was to develop illustrations, which are now central to the design. The designer created a story for the product, placing the character at the center of the brand identity and making it an essential element of brand communication. The story is translated through the packaging design. The character of the created stories gets into different places and situations. Color coding was also added to help distinguish the products in the line.
- Dimensions & Packaging
- Plastic tube cream bottle 75 ml. White color
- Tags
- Cosmetics packaging, Baby cosmetics packaging, Illustration, Kids cosmetics
- Production Technology
- Screen and pad printing method
- Design Challenge
- Mothers, the main buyers of products for babies, usually do not have free time to look at jars, bottles and boxes for a long time, so they need to recognize the right product at a glance. Therefore, illustrative material became the main key for the design, as the text load was reduced to a minimum.
- Research
- The packaging of Siela Cosmetic cosmetics for children was created in accordance with international quality standards, designed for the gentle care of babies. One of the designer's tasks was to create a corporate style for the entire line of cosmetic products, which would allow them to stand out on the shelves in shopping centers and make it more convenient and faster for customers to find them.
- Inspiration
- Ukrainian brand Siela Cosmetic has a proven reputation as a manufacturer of natural and effective products. The company's developments consist of natural first-rate raw materials. Therefore, they do not cause allergic reactions, guarantee users proper care, and, in addition, meet high European standards. At the beginning of 2021, they were going to expand the line of children's cosmetics for the youngest and saw an opportunity to improve the effectiveness of the packaging.
- Project Duration
- This project started in March 2021 and finished in 2022 January in Kyiv. Ukraine
- Operation Flow
- The designer wanted to create something more appealing to children as well as more reliable for moms, hence the strict, consistent design theme that gives much more than just information and an outstanding look on the shelf. The designer intentionally avoided modern trends such as kraft paper, neutral tones and earthy colors. The white tube packaging chosen provides a blank slate for stylized illustrations to tell the brand's quirky story and stand out on the shelf.
