87MM Ilsang Disseny Tipogràfic by Sunghoon Kim is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.
FerroGràfic· 2022
87MM Ilsang Disseny Tipogràfic
by Sunghoon Kim
Client: 87mm
A' Design Award de Ferro Winner in Gràfic Category
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- Verified Award Winner
- Verify Award Status for #139447
The Design
About 87MM Ilsang Disseny Tipogràfic
La tipografia de 87MM Ilsang està dissenyada tenint en compte el valor quotidià que persegueix la marca 87MM. La font obliqua en coreà és la primera tipografia d'aquest tipus que s'intenta a Corea. Interpretant els nombres 8 i 7 com la proporció i l'angle de la font, l'àrea de les lletres es va dissenyar com un espai de 8:7, i la mida de les lletres tancades entre les consonants del Hangeul (alfabet coreà) es va ajustar utilitzant aquesta proporció. Els angles de 8 i 7 graus es van utilitzar com a elements morfològics com ara l'asta i el remat per harmonitzar les característiques de l'escriptura manual que apareixen quan s'escriu de manera inclinada.
The Recognition
About the A' Design Award de Ferro
87MM Ilsang Disseny Tipogràfic és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que 87MM Ilsang Disseny Tipogràfic sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. 87MM Ilsang Disseny Tipogràfic és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- He designed a dedicated font for 87MM, a Korean fashion brand. 87MM is Korea's leading fashion brand that creates a daily culture through sense and wit. To commemorate the 10th anniversary of the brand's launch in 2011, he has designed a dedicated font that can show the identity of 87MM. Anyone who likes 87MM and enjoys it can download and use it for free.
- Dimensions & Packaging
- 2 Variations (Regular, Oblique) / Hangeul 2,782 letters / Latin Alphabet 214 letters / Symbol 838 letters / Multi glyph
- Tags
- 87MM, brand font, font, design, graphic, typography
- Design Challenge
- By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul was adjusted using this ratio. The 8° and 7° angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways.
- Research
- When designing fonts, it is common to expand the font family to thickness. However, in East Asia, along with Korean fonts, there is no concept of Western italic fonts or oblique fonts due to the culture of writing using brushes and writing in the vertical direction. Therefore, the font family was intended to be expanded to general and inclined bodies, not to be expanded by thickness. The oblique font in Korean is the first font to be attempted in Korea.
- Inspiration
- The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. Ordinary days that repeat every day gather to create a daily life. However, even if he repeat the same pattern, He wanted to create a font where he could discover new meanings and fun in ordinary things in his daily life and feel the specialty of something a little different. Therefore, 87MM Ilsang has a unique color of 87MM in its ordinary textual Min-Buri (Sans Serif) font.
- Project Duration
- The project began in Seoul, South Korea in March 2021 and ended in January 2022. You can download and use the font for free from January 2022.
- Operation Flow
- The value of daily life in the 87MM brand is special. In 2021, to mark the 10th anniversary of its establishment, fonts, an important means of expression that he use on a daily basis, were reinterpreted into the wit possessed by 87MM and introduced into two fonts: 87MM Ilsang Regular and 87MM Ilsang Oblique. Through fonts, he wants to evoke the importance of daily life, become the beginning of people who are interested in fashion, and become a brand that shares daily life.
- Team Members
- Creative Director: Kim Sunghoon
Font Designer: Ku Moa - Image Credits
- Kim Sunghoon
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