Artem Luxury Watch Straps Embalatge by Joel Derksen is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.
BronzeEmbalatge· 2022
Artem Luxury Watch Straps Embalatge
by Joel Derksen
Client: Studio Otherness
A' Design Award de Bronze Winner in Embalatge Category
- 15,533
- Verified Award Winner
- Verify Award Status for #139454
The Design
About Artem Luxury Watch Straps Embalatge
Artem Luxury Watch Straps és un disseny d'embalatge creat per a corretges de rellotge destinades a col·leccionistes. La coberta exterior es fa lliscar per revelar una caixa interior de vitel·la esmerilada que s'obre pel costat amb un tancament de solapa. Un encoixinat de escuma manté la corretja en el seu lloc. La forma escultural i de blocs destaca les vores nítides i la precisió tècnica. L'estampació en relleu i els papers en gris i blau reial confereixen un aspecte refinat i tècnic. L'estructura es va dissenyar per presentar el producte de manera clara durant el desembalatge.
The Recognition
About the A' Design Award de Bronze
Artem Luxury Watch Straps Embalatge és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Artem Luxury Watch Straps Embalatge sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Artem Luxury Watch Straps Embalatge satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.
The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts. - Dimensions & Packaging
- 80mm W x 20mm D x 270cm L
- Tags
- Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
- Production Technology
- Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
- Design Challenge
- The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
- Research
- Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging. - Inspiration
- The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
- Project Duration
- 4 months, Netherlands
- Operation Flow
- Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
- Team Members
- Creative Director: Joel Derksen
- Image Credits
- Photographer: Ingmar Swalue
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
