El disseny Eco Smile Envasos de Musa Celik és un guanyador molt estimat del prestigiós 2022 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Embalatge.

FerroEmbalatge· 2022

Eco Smile Envasos

de Musa Celik

Client: Gleen

Guanyador del A' Design Award de Ferro en la Categoria de Embalatge

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Guanyador de Premi Verificat

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Colors

El Disseny

Sobre Eco Smile Envasos

El disseny té com a objectiu oferir solucions sobre temes essencials, incloent la petjada ambiental. El nom de la marca es forma combinant "green" i "clean". La combinació de les figures de fulla i llavi al logotip de l'envàs representa el somriure de la natura. El fons blanc i els colors suaus il·lustren els extractes del producte. L'envàs s'obté a partir de recursos renovables per evitar els residus plàstics. A més, el 75 per cent de les ampolles estan fetes de materials reciclats, i són 100 per cent reciclables.

El Reconeixement

Sobre el A' Design Award de Ferro

Eco Smile Envasos és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Eco Smile Envasos sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Eco Smile Envasos és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: "Gleen" brand name is formed by combining green and clean, two words that are the essence of the product.

While defining the concept for the brand, the logo is used as a smiling leaf. A powerful identity that would identify with the brand even after many years was crucial.

The combination of leaf and lip figures in the logo symbolizes the awakening of nature, human respect for nature, and nature's smile. This logo makes the consumer feel the positive effect of the brand on nature and people.
Dimensions i Embalatge: Height 29 cm X Length 9,5 cm X Width 6,4 cm
Etiquetes: Eco-friendly, Natural, Minimal, Vegan, Recyclable
Tecnologia de Producció: The packaging is obtained from renewable resources and can dissolve in nature. In addition, %75 of the bottles are made from recycled materials, and they are %100 recyclable.

Focusing on adding design elements such as pumps, triggers, measuring cups that can be bought once and used repeatedly aims to prevent waste.

In the sleeve design, the white background reflects the pureness of the product. Soft colors represent the extracts. The simplicity of the products is also observed in the packaging.
Repte de Disseny: Topics, including the environment and climate change, growing consumption, and the environmental footprint, were one of the main factors that affected the design.

The main challenge was to reflect this point of view from the brand name to the logo, from the bottle design to the label design.
Recerca: With consumers' awareness regarding health and natural products, their lifestyles have also changed. Therefore, as in every category, the interest in products with natural ingredients has increased day by day in household cleaning products.

As a result, brand and packaging designs that reflect product contents with a strong brand identity emerged. While the products do not harm the environment thanks to their unique formulas, their packaging designs also reduce their carbon footprint.
Inspiració: The main inspiration was the nature-friendly standpoint of the brand. Therefore, the design that meets the responsibilities on essential issues concerning the environment and the trace left on nature was the primary goal.

While creating the designs, the words of the famous architect Gaudi inspired the process. Gaudi sees no straight lines or sharp corners in nature and adds: "Nothing is art unless it comes from nature." Therefore, the product bottles look in harmony with nature, with simple, rounded lines. It was crucial for the brand's visual world to feel this perspective.
Durada del Projecte: Turkey, 07 July 2021 - 20 November 2021
Flux d'Operació: The product range will be available online, so warehouses to facilitate operational storage and cargo shipment are designed to increase consumer satisfaction after-sales.

The bottle has been designed in industrial designs to take up minimal space in storage and cargo shipments. As a result, there is minimum air space in the box in storage, parcel, and cargo packages which helps to reduce carbon emissions in transportation.
Membres de l'Equip: Musa Çelik, Efe Esa, Efkan Aydınlı