Archadia Identitat de Marca de Cristian Carrara

El disseny Archadia Identitat de Marca de Cristian Carrara és un guanyador molt estimat del prestigiós 2022 A' Design Award d'Argent en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

ArgentGràfic· 2022

Archadia Identitat de Marca

de Cristian Carrara

Client: Archos S.r.l.

Guanyador del A' Design Award d'Argent en la Categoria de Gràfic

44,175

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Colors

El Disseny

Sobre Archadia Identitat de Marca

Archadia és una identitat de marca creada per a una escola superior d'arquitectura amb seu a Venècia, Itàlia. El símbol és una lletra A estilitzada, dividida en dos volums sòlids per suggerir alhora estabilitat i moviment. La lletra A representa el nom de la marca i també academy, architecture i abitare, la paraula italiana per a viure. La forma es construeix a partir d'un triangle equilàter inscrit en un triangle isòsceles. El color blau reflecteix el paper institucional de l'escola i l'aigua de la llacuna de Venècia. El logotip vectorial funciona sobre fons clars i foscos.

El Reconeixement

Sobre el A' Design Award d'Argent

Archadia Identitat de Marca és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Archadia Identitat de Marca sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Archadia Identitat de Marca és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: ARCHADIA is the establishment of a European Higher Education School based in Venice, Italy, capable of acting as an active laboratory in the transition of the way of living on the planet towards sustainability. On this, the Archadia logo conveys the spirit of the mission starting from a stylized letter "A", split in two solid volumes, static but dynamic at the same time and understood both as the initial letter of the brand name, but also as Academy, Architecture, Abitare (Living) and Archos Studio creator and organizer of courses and masters.
Dimensions i Embalatge: The logo was designed starting from an equilateral triangle and inscribed in isosceles triangle. The blue color recall the blue water and reflections of Venice lagoon, where Archadia headquarters are based.
Etiquetes: Archadia, Logo, Brand Identity, Logo design, Archadia Academy, Archadia Brand Identity, Archadia logo, Cristian Carrara, Archos
Tecnologia de Producció: The Archadia logo was produced with Adobe Illustrator CC 2021 and Adobe Photoshop CC 2021. The symbol concept was conceived with a technical drawing based on the geometric construction of an equilateral triangle and an isosceles triangle.
Repte de Disseny: The most difficult part in creating this logo was certainly to not fall into a banal or overly simplified forms, not being able to convey the spirit and the mission of the brand with the risk of plagiarism of a highly inflated form such as the letter "A", widely used in graphics and logos. After a careful investigation and research on the already existing forms recalling the letter A in the world of graphics and brand identities, we proceeded with the design and stylization of the A starting from a geometric construction and then personalizing it on the needs of the brand in a contemporary and captivating look.
Recerca: Starting from the mission of Archadia, the logo conveys the spirit of stability but also of the dynamism of this architecture academy transmitting its identity, the strength and the will to go further. The versatility of use and the simplicity of the shape of this logo makes it immediately recognizable, both as an academic symbol and as an identity of a new way of approaching architectural design.
Inspiració: The inspiration came from the letter A of the name, but also from the words that generated it and that contain the mission of the school such as Architecture, Academy, Abitare (Living) and Archos, the architecture studio that deals with the management of masters and courses. A static but dynamic "A" at the same time transmitting stability and strength in a contemporary guise. The form starts from the elementary geometry of a triangle, the static form par excellence in architecture. The blue recalls its institutional role but also the colors of Venice lagoon, headquarters of the academy.
Durada del Projecte: The project was developed from February to March 2022 in Bergamo and was presented in Venice in March 2022.
Flux d'Operació: The vector logo is versatile and can be used in different ways, shapes and versions for brand identity needs. It can be used on light or dark backgrounds, only as a symbol, word-mark only or both with symbol and word-mark as complete logotype. In this regard, solutions have been devised for personalized gadgets, both for stationery products and clothing and textile products.
Crèdits de les Imatges: Image #1: Creator Cristian Carrara, 2022
Image #2: Creator Cristian Carrara, 2022
Image #3: Creator Cristian Carrara, 2022
Image #4: Creator Cristian Carrara, 2022
Image #5: Creator Cristian Carrara, 2022