Valenlime Envasos by Wallrus Design Studio

Bronze Embalatge · 2022

Valenlime Envasos

by Wallrus Design Studio

A' Design Award de Bronze 2022 in Embalatge
CLIENT: Valenlime Co.
Estimated Number of Design Views: 13,949
Verification code 27DD63B962 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Valenlime Envasos

Valenlime és un disseny d'envàs per a fruits secs i fruita deshidratada que no contenen sucre ni additius. L'envàs mesura 110 mm d'amplada, 27,2 mm de profunditat i 115 mm d'alçada. Es va triar aquesta mida per facilitar-ne el transport i aprofitar al màxim la capacitat dels contenidors d'enviament, cosa que redueix la petjada de carboni del transport. Colors vius ecoline i il·lustracions impreses de fruites substitueixen les fotografies. Una finestra transparent mostra la fruita deshidratada real que hi ha a dins, i un fil de cànem al llarg de la vora vincula la il·lustració amb el contingut.

About the A' Design Award de Bronze

Valenlime Envasos és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Valenlime Envasos sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Valenlime Envasos satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Press Kit

Unique Properties: Valenlime, a Swedish nuts and dried fruit producer and supplier, is aiming to substitute these healthy titbits which are without any sugar or additives for munchies and other common snacks in the market. The whole order of Valenlime, a brand originated from nature, was designing an attractive and lovely packaging which easily could convey the brand's message, love for nature!
Dimensions & Packaging: Width 110mm x Depth 27.2mm x Height 115mm
Tags: Dried Fruit, Packaging, Creative Design, Valenlime
Production Technology: Using bright ecoline color, the illustration of the fruits have substituted for their pictures to make it more pleasant and inviting. In addition, we need a display window on the package, which has been provided by combining the fruit illustrations with a transparent part showing real dried fruits inside the package to induce the natural origin of the product. The hemp thread in the border of illustration and transparent part, symbolizes tying the image to the reality.
Design Challenge: We have faced a tricky challenge about showing the feelings properly. Therefore, we started by the structure. At this level we have made an effort to use the best material, as well as minimization of plastic use to lessen damage of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Research: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
However, the next challenge was accurate conveying of the brand's message to its customers. After too much research, we realized that the answer is not that much complicated; it lies in nature!
Inspiration: The critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Project Duration: This project was started at January 2018 in Tehran-Iran and was ended on September 2018
Operation Flow: The other critical point which has been considered in this design is transportation. By precise calculation and several trials and errors, we came up with a dimension for the package, not only convenient for the costumer but also let maximum usage of container capacity in each transfer; which means Carbon footprint mitigation and less destruction of nature.
Image Credits: Illustrator: Matin Mirzaei
Design Director: Iman Ale Mozaffar