Shadlee Funció Principal: Envàs de Suc by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.
ArgentEmbalatge· 2022
Shadlee Funció Principal: Envàs de Suc
Client: SHADLEE Co., Ltd.
A' Design Award d'Argent Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Shadlee Funció Principal: Envàs de Suc
Shadlee és una sèrie d'envasos de suc creada per a vuit sabors de fruita, incloent-hi pinya, mango i cirera àcida. Cada tetrabric mesura 45 mm d'amplada, 45 mm de profunditat i 130 mm d'alçada. Els gràfics estan dibuixats a mà amb un estil cubista, després escanejats i acabats a l'ordinador. S'hi utilitzen colors plans perquè el mètode d'impressió per flexografia no permet degradats. Cada envàs mostra una cara fantàstica amb detalls com fulles, fruites, instruments musicals o articles esportius. El color de cada envàs està relacionat amb el seu sabor.
The Recognition
About the A' Design Award d'Argent
Shadlee Funció Principal: Envàs de Suc és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Shadlee Funció Principal: Envàs de Suc sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Shadlee Funció Principal: Envàs de Suc és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
- Dimensions & Packaging
- Width 45 mm x Depth 45 mm x Height 130 mm
- Tags
- Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
- Production Technology
- All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times. - Design Challenge
- There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important. - Research
- Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors. - Inspiration
- The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style. - Project Duration
- May - Jun 2020, Tehran, Iran
- Operation Flow
- Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors. - Patents
- Copyrights belong to Shadlee Juice Makers
- Team Members
- Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi. - Image Credits
- All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.
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