Lenza Lenzy Clothes Clinic Disseny d'Identitat de Marca by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2022 A' Design Award de Bronze in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.
BronzeGràfic· 2022
Lenza Lenzy Clothes Clinic Disseny d'Identitat de Marca
Client: Lenza Lenzy Clothes Clinic
A' Design Award de Bronze Winner in Gràfic Category
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- Verified Award Winner
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The Design
About Lenza Lenzy Clothes Clinic Disseny d'Identitat de Marca
Lenza Lenzy és un programa de disseny de marca i identitat visual creat per a una clínica de roba, un servei dedicat a la cura i reparació de peces de vestir. La identitat es va construir en etapes superposades, començant pel nom de la marca i la història de la marca, i continuant amb un llibre de marca, unes directrius de logotip, un llibre d'identitat visual, decoració d'interiors, motion graphics i publicitat. Es van utilitzar paper, tela, fusta, adhesius, impressió offset i impressió digital. La recerca sobre el funcionament de les clíniques va guiar la idea central, ja que no existia cap clínica de roba comparable amb anterioritat.
The Recognition
About the A' Design Award de Bronze
Lenza Lenzy Clothes Clinic Disseny d'Identitat de Marca és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Lenza Lenzy Clothes Clinic Disseny d'Identitat de Marca sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Lenza Lenzy Clothes Clinic Disseny d'Identitat de Marca satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lenza Lenzy branding and brand identity design is one of our great best projects that we worked on it with all of our love and inspirations. Lenza Lenzy project made with a very deep layer of branding. We started working on this project by brand naming then write a brand story and still working until staff training finished. We designed many things for this project such as: Brand book, Logo guideline, Vi book, Decoration, Motion graphics, Brand Story, Advertising and etc.
- Dimensions & Packaging
- Lenza Lenzy had a 120m x 30m of clothes clinic
- Tags
- Clothes clininc, Branding, brand design, brand story
- Production Technology
- We used many materials and techniques for making visual identity of this project such as: Paper, Fabric, Offset printing, Digital printing, Stickers, Wood and etc.
- Design Challenge
- The main and important challenge of this project researching program is about that there was not exist any clothes clinic before this project. So we had to create many things.
- Research
- There are a lot of researching program for this project.
- Inspiration
- Lenza Lenzy is the first and currently the only clothes clinic in Iran. Lenza Lenzy is committed to provide distinguished services with the highest quality. all garments feel better in Lenza Lenzy clothes clinic. This few sentence where things that drive us to work on this project. Lenza Lenzy is very special because there is not any competitor for it in Iran and there is only three or four clothes clinics exist in around the world. So, we put all of our ability, knowledge and love in this project
- Project Duration
- Start: Apr 2020 End: Dec 2021
- Operation Flow
- Lenza Lenzy cloth clinic is a place to brings a good sence for their customers and clothes. This clinic is truly like a hospital for all type of clothes.
- Patents
- Copyright 2020 Lenz Lenzy clothes clinic. All right reserved.
- Team Members
- Deign director: Iman Ale Mozaffar
Creative director: Matin Mirzaei
Strategy manager: Kianoosh Atashi
Copywriter: Saman Sedighzadeh
Illestrator: Matin Mirzaei - Image Credits
- Wallrus design studio
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