Fading Traditional Trades and Crafts Llibre de Jesvin Yeo

El disseny Fading Traditional Trades and Crafts Llibre de Jesvin Yeo és un guanyador molt estimat del prestigiós 2022 A' Design Award d'Or en la Categoria de Competició de Disseny de Mitjans Impresos i Publicats.

OrImprès· 2022

Fading Traditional Trades and Crafts Llibre

de Jesvin Yeo

Guanyador del A' Design Award d'Or en la Categoria de Imprès

659,971

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Colors

El Disseny

Sobre Fading Traditional Trades and Crafts Llibre

El llibre utilitza el relleu en 3D per documentar i ressaltar els detalls complexos de les obres elaborades meticulosament per artesans tradicionals de Singapur, des de vaixells de drac de paper i joies índies fins a sabates de perles de Peranakan. Les pàgines en color simbolitzen l'auge i la caiguda de l'artesania tradicional, ja que la indústria comença el seu període de desenvolupament (avorrit) fins a la seva edat daurada (groc) i s'esvaeix gradualment (blanc). S'adjunta un guix pastel perquè els lectors ombregin les pàgines i descobreixen les arts perdudes d'aquest patrimoni cultural immaterial de Singapur, ja que només els humans podem salvaguardar-lo, recolzar-lo i recuperar-lo.

El Reconeixement

Sobre el A' Design Award d'Or

Fading Traditional Trades and Crafts Llibre és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Fading Traditional Trades and Crafts Llibre sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Fading Traditional Trades and Crafts Llibre crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Dimensions i Embalatge: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Etiquetes: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Tecnologia de Producció: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Repte de Disseny: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Recerca: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspiració: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Durada del Projecte: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Flux d'Operació: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patents: Copyrights belong to Jesvin Yeo, 2021
Membres de l'Equip: Jesvin Yeo
Alvin Ng.
Crèdits de les Imatges: All images: Photographer Victor Gui, 2021 and 2022