Broken Top Brewing Co Craft Beer Envasos per a Begudes by Jackie Jiabei Jiang

Broken Top Brewing Co Craft Beer Envasos per a Begudes by Jackie Jiabei Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.

FerroEmbalatge· 2022

Broken Top Brewing Co Craft Beer Envasos per a Begudes

by Jackie Jiabei Jiang

Client: BrokenTop Brewing Co

A' Design Award de Ferro Winner in Embalatge Category

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Verified Award Winner
Verify Award Status for #140639

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Broken Top Brewing Co Craft Beer Envasos per a Begudes

Broken Top Brewing Co Craft Beer és un disseny d'envasos per a begudes creat per a una marca de cervesa artesana de producció limitada que elabora IPA i pilsner. El patró gràfic s'inspira en joguines vintage. Un logotip integrat s'adapta a la paleta de colors de cada línia de producte i es fon amb el patró per crear una il·lusió visual. Les llaunes són d'alumini blau, personalitzades per aconseguir un to blau marí fosc, poc habitual en llaunes d'alumini. La impressió amb injecció de tinta d'ultra alta velocitat, amb una capa de tinta blanca, fa que els gràfics siguin més vius. La llauna estàndard de cos 211 té una capacitat de 12 unces.

The Recognition

About the A' Design Award de Ferro

Broken Top Brewing Co Craft Beer Envasos per a Begudes és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Broken Top Brewing Co Craft Beer Envasos per a Begudes sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Broken Top Brewing Co Craft Beer Envasos per a Begudes és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new brand and packaging design for Broken Top Brewing Co reflects a design strategy that is playful but yet well balanced to efficiently convey the core messaging. An integrated logo that adapts to the individual color scheme of each product line is incorporated seamlessly with the pattern design while adding a visually illusioning element to the exterior. The choice of using blue aluminum is also unique and easily distinguishable in the mass market.
Dimensions & Packaging: standard 211 body diameter can for 12oz beverage
Tags: packaging, craft beer, beverage, beverage packaging, can, aluminum
Production Technology: This packaging design is being produced using ultra-high speed ink-jet printing with a unique white ink printing to elevate the vividness of graphics. In addition, a special blue aluminum can is designed and customized specifically for this project to reach a deep and bright navy blue color that is rare to find for aluminum cans.
Design Challenge: The current market for American craft beer is very competitive with very distinctive visual representation. Thus, creating a visual solution for this already visually busy section of the market is very challenging.
Research: User research and profiling were conducted to gain a better perspective on the current market of alcoholic beverage consumers at different levels of retails brands.
Inspiration: Broken Top Brewing Co , a passionate and fun American small batch craft beer brand that specializes in IPA and pilsner. To succeed in the competitive alcoholic beverage market, this brand aims to launch a new branding that can daringly convey the spirit of the brand while capture the attention at the point of sale. It leads to a pair of new packaging design concept inspired by the playfulness and graphic pattern of the vintage toy.
Project Duration: Project started in early 2021 and finished in late September 2021 in New York City.
Operation Flow: The blue aluminum material for the can was specially customized and has proven to function as the main differentiator that allows the product to stand out in the busy shelf in a market in comparison with the competitors brand.
Team Members: Jackie Jiabei Jiang
Image Credits: Not applicable