The Language of Emotion and Time Envàs de Pastís by Jiaxin Lv

The Language of Emotion and Time Envàs de Pastís by Jiaxin Lv is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2023

The Language of Emotion and Time Envàs de Pastís

by Jiaxin Lv

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About The Language of Emotion and Time Envàs de Pastís

El Llenguatge de l'Emoció i el Temps és un disseny d'envàs per a pastissos que utilitza flors fresques com a senyal visual de frescor. Una capsa de flors transparent es fixa a la part superior de l'envàs i es pot extreure, obrir i separar per a la seva reutilització. A mesura que les flors floreixen i es marceixen, els usuaris poden jutjar si el pastís encara és fresc. La closca exterior està feta de cartró dur reciclable, i la capsa de flors està feta de material transparent descomponible per reduir l'ús de plàstic. L'envàs mesura 15 per 15 per 15 centímetres. Les flors fresques substitueixen els llaços i afegeixen significat quan el pastís s'ofereix com a regal.

The Recognition

About the A' Design Award de Bronze

The Language of Emotion and Time Envàs de Pastís és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que The Language of Emotion and Time Envàs de Pastís sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. The Language of Emotion and Time Envàs de Pastís satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Flowers reflect the freshness of the cake. Flower language can convey emotions, and express your love, family affection or friendship. When buying or eating cake, users can intuitively perceive whether the cake has expired by observing the fresh state of flowers.
Dimensions & Packaging: The packaging size is 15cm*15cm*15cm
Tags: FRESHER; PACKING; CAKE; FLOWERS
Production Technology: It is made of recyclable hard cardboard shell, and the flower box is made of decomposable transparent material, which further reduces the use of overall plastic in the packaging
Design Challenge: The most difficult part of the design is to think about the relationship between people and things. The designer fully considers how the flowers are integrated with the packaging, and what the flowers and packaging mean for the application scenarios of the product. For this reason, we tried the revision of the first and last five editions. Finalize the existing shape
Research: The design fully explored the packaging structure, and the survey interviewed the opinions of flower lovers and sweet tooth lovers.
Inspiration: People think about the shelf life of food, and use written records to help sense the shelf life of things. Is there a more intuitive visual language, when people wrap flowers with ribbons, why not replace them with real flowers to reduce the use of industrial products and be environmentally friendly. At the same time, the blooming and fading of flowers also helps people perceive the shelf life. Cake as a gift, real flowers have different flower language, representing double blessing
Project Duration: The project started in Xuzhou in December 2021 and the concept work was completed in Xuzhou in May 2022
Operation Flow: The flower box is glued to the top side of the package. Gently pull out the package. The flower box has a cover and can be detached and recycled, which is convenient for users to watch the flowers carefully and keep the flower box for living storage.