Meer Els Envasos De Cafè Instantani by Masoud Najafi Amirkiasar

Meer Els Envasos De Cafè Instantani by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2023

Meer Els Envasos De Cafè Instantani

by Masoud Najafi Amirkiasar

Client: Masoud Najafiamirkiasar

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #141887

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Colors

The Design

About Meer Els Envasos De Cafè Instantani

El disseny d'embalatge d'un producte nou al mercat no només tracta de l'art del disseny, sinó també de l'art d'entendre els clients # 039; ment i destacant a les prestatgeries contra els competidors. Tenint en compte aquests matisos, el disseny d'envasos de Meer ha portat la textura del producte final a la il·lustració per estimular i implicar tots els sentits dels amants del cafè. A més, el disseny i la mida de la lletra no convencional tenen un paper important per atraure els consumidors al producte. Aquest disseny es crea amb l'esperança de fer un canvi seriós a la prestatgeria de begudes de les botigues.

The Recognition

About the A' Design Award de Bronze

Meer Els Envasos De Cafè Instantani és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Meer Els Envasos De Cafè Instantani sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Meer Els Envasos De Cafè Instantani satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
Dimensions & Packaging: It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm
Tags: Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
Production Technology: A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
Design Challenge: The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
Research: The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging.
Inspiration: The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well.
Project Duration: The project started In Tehran in November 2020 and finished in May the following year
Operation Flow: The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
Patents: None.
Image Credits: Image #1: photographer Bita Shakerin, Espresso, 2020