Jiang Hu Envasos de Begudes Alcohòliques by Wei Li

Jiang Hu Envasos de Begudes Alcohòliques by Wei Li is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.

FerroEmbalatge· 2023

Jiang Hu Envasos de Begudes Alcohòliques

by Wei Li

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award de Ferro Winner in Embalatge Category

9,991

Verified Award Winner

Verify Award Status for #142224

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiang Hu Envasos de Begudes Alcohòliques

Jiang Hu és un disseny d'envàs per al huang jiu, un vi d'arròs xinès tradicional. El tap de l'ampolla té prou pes per utilitzar-se com a petjapapers, i també es pot capgirar i fer servir com a got per beure. L'ampolla té una petita capacitat, adequada als hàbits habituals de consum. La caixa exterior està feta d'escuma en lloc de paper, de manera que la mateixa caixa protegeix l'ampolla durant el transport. Els gràfics prenen com a tema l'antic senyal xinès i representen la vida d'un espadatxí. L'objectiu és donar una imatge renovada a un producte antic.

The Recognition

About the A' Design Award de Ferro

Jiang Hu Envasos de Begudes Alcohòliques és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Jiang Hu Envasos de Begudes Alcohòliques sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Jiang Hu Envasos de Begudes Alcohòliques és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work is exquisite and practical to satisfy any kinds of consumers: the bottle top is heavy enough to be used as paper weight; it also can be used as a glass if turn it over. Besides, it’s a new product of small capacity to fit for people’s capacity for liquor in general.
Dimensions & Packaging: 180mm x 90mm x 50mm
Tags: Alcohol, Package, Chinese
Production Technology: It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Design Challenge: This product is environmental-friendly. It directly used foam material on outer box package instead of paper. It can both be the outer box of the product and shockproof packaging when sending express delivery.
Research: The name of the product is “Jiang Hu”. The word “Jiang Hu” sets in the world of elites, it represents a world full of heroes, a fair society that imparting skills to each other, and maintaining a strict code of honor. The "token" is a metal plate that symbolizes strength and bravery, it was also used to authorize military operations in ancient China. Therefore, the "token" used as a symbol to express the "power" of the "jianghu", depicting the initial process of a Chinese swordsman's maturity through adventures and hardships.
Inspiration: Huang jiu is a traditional Chinese specialty that was invented in China about 7 thousand years ago. At the market today, huang jiu products remain the similar packaging design and never highlight any characteristics of traditional Chinese huang jiu. Jiang Hu’s design broke through the conventional mode of thinking, showed a new image of traditional Chinese Huang jiu. It takes the “token" as a design clue, depicting the ups and downs of a swordsman's life in ancient China.
Project Duration: The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
Operation Flow: Since huang jiu has gone through such a long history for nearly 7 thousand years in China, people have seen it as a kind of old-fashioned product. “Jianghu” redefined this old but precious Chinese legacy and tried to show a side of fashion by its cultural value of huang jiu. It was a brand new idea on the market.
Team Members: Mr. Li Wei