Dream of the Blue Manual Class Envàs per a Beguda Alcohòlica by Jingzhang Xiao, Ru Li and Aizong Lin

Dream of the Blue Manual Class Envàs per a Beguda Alcohòlica by Jingzhang Xiao, Ru Li and Aizong Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2023

Dream of the Blue Manual Class Envàs per a Beguda Alcohòlica

by Jingzhang Xiao, Ru Li and Aizong Lin

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award d'Argent Winner in Embalatge Category

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Colors

The Design

About Dream of the Blue Manual Class Envàs per a Beguda Alcohòlica

Dream of the Blue Manual Class és un envàs per a un baijiu premium, un destil·lat tradicional xinès. L'ampolla té forma de llàgrima i està acabada en blau fosc amb daurat metàl·lic. El vidre és sorrejat i posteriorment recobert amb pintura d'efecte martellat, cosa que li confereix una superfície suau i càlida semblant al fang de celler. Els gravats mostren un arc dels Jardins Clàssics de Suzhou i dotze moments clau de la marca. La caixa de presentació combina cuir jaspiat blau amb paper de textura de fusta i detalls premsats en calent. Un sistema de quatre codis protegeix l'envàs contra la falsificació.

The Recognition

About the A' Design Award d'Argent

Dream of the Blue Manual Class Envàs per a Beguda Alcohòlica és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Dream of the Blue Manual Class Envàs per a Beguda Alcohòlica sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Dream of the Blue Manual Class Envàs per a Beguda Alcohòlica és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product is a premium baijiu of the brand YANGHE, is ‘A living artifact in a drinking vessel, a vintage spirit in a artwork.’ The liquor is bottled in exquisite containers coloured in dark blue and metallic gold. Inspired by the concept of the ‘Arc of Time’, the designer of the bottles highlights the elements of craftsmanship and antiquity. The design is an arch from the Classical Gardens of Suzhou and the description of the twelves major events that Yanghe Group has undergone. hese engravings reflect the ingenuity of the liquor’ s artisan workshop. The body of the bottle is sandblasted before being coated in hammer finish paint. Its soft, warm coating feels like cellar mud, and is carved with Chinese characters of ‘old pit pool, old baijiu, old craftsmanship; more nucleoside and flavonoids; less quantity.’ A tribute to the ultimate in craftsmanship, exemplifying the Chinese spirit of craftsmanship.
Dimensions & Packaging: Bottle:106 mm x 106 mm x 306 mm
Box:160mm x 128 mm x 348 mm
Tags: crafts, Baijiu, spirit, packaging, art
Production Technology: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: Structured as a fracture-proof cover; painted in gold; printed on wrapped paper to show the printmaking effect.
Bottle: The sand-blasted process reflects the handmade hammered texture, with a frosted touch and like cellar mud.
Box: Using blue variegated leather with wooden textured paper, and the hot-pressed with the Yanghe 12 moments echoing the cover.
Design Challenge: All greatness is created by hands! Dream of the Blue Manual Class is an aged handcrafted spirit with both cultural value and rare quality; Craftsmanship is not only a material act, but also a spiritual creation; The Manual Class is not only the ultimate good liquor, but also represents the Chinese spirit in the craft.
Research: Meeting the demand for more sophisticated and high-end daily necessities. The product is a premium baijiu of the brand YANGHE, produced from 600-years-old cellars by hand. Its production process is included in China’s list for Intangible Cultural Heritage. Overall, it is of great historical and artistic value. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has provided it with sustainable development.
Inspiration: The primary colour is inspired by - "the maturing process of cellar mud: during the brewing process, the colour of the old cellar turns from yellow to dimgray, from dimgray to greyish white, and finally to jet black, and the cellar mud takes on a colourful brilliance in the sun".
The product is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship.
Project Duration: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Operation Flow: The product Dream of the Blue Manual Class uses the four-code correlation technology, enhancing from outside to inside layer by layer. The four-in-one anti-counterfeiting technology, boosting the split structure, is the most sophisticated technology that the industry has patented. To do a more powerful fight against manufacturing and marketing the fake, to protect the rights of the brand and make users more assured. At the meantime, the high-end appearance of the product and its profound connotation demonstrate the status and taste of users.
Team Members: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin