Jiangshiguo State Liquor Embalatge d'Ampolla de Licor by Hai Zhu

Jiangshiguo State Liquor Embalatge d'Ampolla de Licor by Hai Zhu is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2023

Jiangshiguo State Liquor Embalatge d'Ampolla de Licor

by Hai Zhu

A' Design Award d'Argent Winner in Embalatge Category

26,279

Verified Award Winner

Verify Award Status for #142537

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiangshiguo State Liquor Embalatge d'Ampolla de Licor

Jiangshiguo State Liquor és un disseny d'embalatge per a una col·lecció limitada de licor xinès de sabor jiang. L'ampolla presenta un relleu en alt de línies de tendència muntanyoses i punts daurats, que simbolitzen les terres i els rius de la Xina. El color de la superfície transita del blau clar al blau tinta, evocant un cel blau i muntanyes verdes. Als dos costats hi ha il·lustrats núvols auspiciosos i una figura de Loong. El tap està fet de fusta massissa i metall, mostrant la veta de la fusta i un daurat. El relleu segueix els principis de l'ergonomia, de manera que l'ampolla és fàcil de subjectar. L'embalatge s'obre estirant.

The Recognition

About the A' Design Award d'Argent

Jiangshiguo State Liquor Embalatge d'Ampolla de Licor és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Jiangshiguo State Liquor Embalatge d'Ampolla de Licor sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Jiangshiguo State Liquor Embalatge d'Ampolla de Licor és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Jiangshiguo State Liquor is a limited collection jiang-flavor liquor. Sticking to the concept of simplicity, the product package symbolizes China's prosperous lands and rivers through the vivid relievo. The spirit of ingenuity of Chinese liquor-makers has also been integrated into the design, presenting a unique and classic flavor of Chinese liquor.
Dimensions & Packaging: product dimensions, 120mm x 120 mm x 280 mm
Tags: Jiang-flavor package, state liquor, the spirit of ingenuity, the inheritance of liquor-making techniques, Chinese liquor culture
Production Technology: The bottle cap is made of solid wood and metal with the richer texture of wood grain and gilding. The surface is outlined with golden lines and core elements, including the trend lines of mountains and golden dots, which echoes the bottle design. The two sides are illustrated with auspicious clouds and Loong, which are the most representative Chinese patterns. The Loong stands for the noble Chinese emperors and a prosperous country to convey the classic flavor of State Liquor directly.
Design Challenge: Unlike other liquor packages in the market, this product is a pioneer to utilize convex trend lines of mountains and golden dots as the major elements. This not only symbolizes the prosperous lands and rivers vividly but also expresses a lingering flavor of the liquor. And the gradual color on the product package changes from light blue to ink blue presents a view of the blue sky and lush mountains, and intuitively conveys the increasingly stronger flavor over time.
Research: As China state liquor, the liquor culture represented by Baijiu one of Chinese liquor has been spread for thousands of years thanks the inheritance and persistence of Chinese liquor-maker. Tasting the liquor can lead users to associate it with the state liquor and the liquor culture embodied can raise social awareness of traditional Chinese culture, leading to the inheritance and spread of Chinese liquor culture.
Inspiration: Inspired by the Chinese ingenuity, Jiangshiguo State Liquor introduces its embodied ongoing exploration, persistence, refinement, sharing and inheritance of Chinese ingenuity to consumers through its simple and exquisite package. This leads to an understanding of Chinese liquor culture to boost Chinese culture confidence.
Project Duration: Jiangshiguo State Liquor was developed in May 2021 in Chengdu, China, and was launched in Guizhou in May 2022.
Operation Flow: The relievo of mountain trend lines on the bottle follows ergonomics, which not only makes it a high-end gift but also fit hands for easier grip that is not prone to slip. Its package can be pulled and opened, which can give consumers a stronger sense of ritual when opening compared with common cap-opening liquor bottles.