Vivo X80 Campanya de Publicitat Exterior by Output

Vivo X80 Campanya de Publicitat Exterior by Output is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Disseny de Publicitat, Màrqueting i Comunicació Competition Category.

ArgentPublicitat· 2023

Vivo X80 Campanya de Publicitat Exterior

by Output

Client: Output

A' Design Award d'Argent Winner in Publicitat Category

561,088

Verified Award Winner

Verify Award Status for #142549

View at A' Design Award Press Release Award Badge

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The Design

About Vivo X80 Campanya de Publicitat Exterior

Vivo X80 és una campanya de publicitat exterior creada per promocionar una sèrie de telèfons intel·ligents. En lloc d'una pantalla 3D sense ulleres col·locada a la part alta d'un edifici, la campanya utilitza una pantalla gegant de terra situada directament al sòl, de manera que els espectadors poden mirar-la des de prop. El contingut està organitzat en set actes i es va mostrar a Shenzhen i Xi'an. Dos radars i tecnologia de captura del cos humà rastregen la posició i el moviment del públic, de manera que les imatges reaccionen als espectadors. Per a la visualització s'utilitza tecnologia de projecció làser.

The Recognition

About the A' Design Award d'Argent

Vivo X80 Campanya de Publicitat Exterior és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Vivo X80 Campanya de Publicitat Exterior sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Vivo X80 Campanya de Publicitat Exterior és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Design company created a seven-act massive naked 3D digital advertisement for The Vivo X80 series of phones, erected giant screens on the streets of Shenzhen and Xi'an to present an imaginative and well-made scene, and broadened the dimension and texture of brand communication. Will lead the audience into a visual complex composed of technological means, incredible audio-visual experience, rich content presentation, and accurate concept transmission.
Dimensions & Packaging: We select the most critical and influential outdoor places and set up giant screens directly on the ground for the audience to watch closely. Two radars are built to accurately grasp the position and movement of the audience with human body capture technology, driving the interaction between the content and the audience, making naked-eye 3D more than a visual spectacle.
Tags: Naked eye 3d, Interactive, Epic, Innovation, Creative
Production Technology: Laser projection technology, 3D naked eye technology.
Materials: Engineering projector, fusion controller, Rea frame, generator.
Design Challenge: How to bring the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and accurate concept transmission.
Research: How to find the right screen to be erected directly on the ground for viewers to watch closely. At the same time, it is necessary to capture the position and action of the audience and drive the content to interact with the audience so that the naked-eye 3D is not a visual spectacle but a better landmark for opening photos and interactive entertainment. In the end, it was decided to erect giant screens on the streets of Shenzhen to attract more people.
Inspiration: Instead of the stereoscopic screen on the traditional naked-eye 3D building, create a giant floor screen cube. At the same time, the built-in radar, human body capture, and other technologies drive the content to interact with the audience so that the naked-eye 3D will not be a visual spectacle but also can interact with it, become the landmark of the new Internet celebrity card.
Project Duration: The project started in March 2022 and finished in April 2022, and was exhibited in Shenzhen and Xian at the same time.
Operation Flow: Through imaginative and well-made scenes, it broadens the dimension and texture of brand communication, bringing the audience into a visual complex composed of cutting-edge technological means, shocking audio-visual experience, rich content presentation and precise concept transmission.
Image Credits: Photographer: Xujie Yan