Mushroom Coffee Els Envasos Alimentaris by Yuxi Liu

Mushroom Coffee Els Envasos Alimentaris by Yuxi Liu is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.

FerroEmbalatge· 2023

Mushroom Coffee Els Envasos Alimentaris

by Yuxi Liu

Client: Usee

A' Design Award de Ferro Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #143417

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Colors

The Design

About Mushroom Coffee Els Envasos Alimentaris

Station Market és una marca de cafè de bolets. El client tria Station Market perquè pot obtenir nutrients i coneixements del cafè de bolets amb un gust fantàstic. A diferència del cafè normal, que pot contribuir a l'ansietat i l'insomni, afegir bolets té més beneficis per a la salut. L'embalatge del mercat de l'estació està dissenyat amb patrons de textura de marbre abstractes i colors extrets del cafè. Hi ha quatre sabors, Chaga, Reishi, Cordyceps i cua de gall dindi. Els diferents bolets tenen una nutrició diferent per satisfer els clients # 039; necessitats.

The Recognition

About the A' Design Award de Ferro

Mushroom Coffee Els Envasos Alimentaris és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Mushroom Coffee Els Envasos Alimentaris sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Mushroom Coffee Els Envasos Alimentaris és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different from regular coffee which can attribute to anxiety and insomnia, the addition of mushrooms has more health benefits. The customer chooses Station Market because they can gain nutrients and knowledge of mushroom coffee while having an amazing taste.
Dimensions & Packaging: Dimensions: Length: 5in, Width: 3in, Height:6.5in
Tags: Packaging, Food, Natural, Healthy
Production Technology: The cross-platform design process is exciting. From digital to physical, from packaging to web design, and to coffee campaign design. This interesting and educational experience is not only for me but also for all customers. I express the high-grade and silky taste of this mushroom coffee through abstract illustrations and delicate packaging. Customers gain nutrients and knowledge of mushroom coffee, and enjoy the mushroom coffee factory experience while having an amazing taste.
Design Challenge: The coffee industry is a highly competitive market, and different groups of people lack knowledge of mushroom coffee, they have different demands for product function, taste, and appearance. Before making this packaging, I spent a lot of time researching the function of mushroom coffee, I want to show the difference between mushroom coffee through exquisite packaging, and also convey the knowledge of mushroom coffee through illustrations.
Research: Analysis of coffee markets includes competitive brands, target customers of the mushroom coffee industry, the demand for coffee in different age groups, the nutrition of mushroom coffee, and the research on the ingredients of mushroom coffee. This project was designed after a lot of research and analysis and the questionnaire survey.
Inspiration: Station Market provides tailored mushroom coffee products according to different ages and needs. Mushroom has a lot of functions that can elevate your brain and focus, boost your energy with less caffeine, and supplement your daily nutrition. I extracted the mushroom ingredients in coffee, abstractly distorted the extracted colors and shapes, and finally took the form of illustrations as the main visual image of the coffee packaging.
Project Duration: Jan 2021- May 2021
New Yorl, USA
Operation Flow: In the early stage of design, I analyzed the ingredients of the products, the nutrition, and the functions of the mushroom coffee, and researched the difference between regular coffee and mushroom coffee. In the design process, the whole design has experienced from the graphic to 3D, from the visual to the physical. It is also a cross-platform design project, from packaging to web and to Coffee shop design. The concept is to let customers understand the culture of mushroom coffee and experience the production journey of the coffee factory while enjoying the highly nutritious mushroom coffee.
Team Members: Yuxi Liu