Gojaming Envasos de Suc by Qichao An is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Disseny d'Embalatge Competition Category.

FerroEmbalatge· 2023

Gojaming Envasos de Suc

by Qichao An

Client: Mornice Brand Design

A' Design Award de Ferro Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #144508

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Colors

The Design

About Gojaming Envasos de Suc

Gojaming és un disseny d'envàs per a una gamma de sucs de fruita acabats d'esprémer. L'envàs consisteix en una ampolla de PET amb etiqueta adhesiva, de 70 mm d'amplada, 35 mm de profunditat i 200 mm d'alçada. Els elements del logotip de Gojaming s'amplien i s'utilitzen com a element visual principal de tot l'envàs, formant una identitat de marca unificada. La gamma té tres sabors, i cada sabor rep un color diferent que coincideix amb la fruita corresponent. Els colors i els elements de fruita ajuden els consumidors a identificar ràpidament cada sabor.

The Recognition

About the A' Design Award de Ferro

Gojaming Envasos de Suc és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Gojaming Envasos de Suc sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Gojaming Envasos de Suc és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimensions & Packaging: Width 70 mm x Depth 35 mm x Height 200 mm
Tags: Branding, Packaging,Juice,Colorful,Beverage
Production Technology: Label plus PET bottle
Design Challenge: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Research: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiration: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Project Duration: The project started in September, 2021
Operation Flow: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Image Credits: Designer:Qichao An,2021.