Huanghelou Els Envasos De Cervesa by Jin Zhang

Huanghelou Els Envasos De Cervesa by Jin Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award de Bronze in Disseny d'Embalatge Competition Category.

BronzeEmbalatge· 2023

Huanghelou Els Envasos De Cervesa

by Jin Zhang

Client: Huanghelou

A' Design Award de Bronze Winner in Embalatge Category

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Verified Award Winner
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Colors

The Design

About Huanghelou Els Envasos De Cervesa

La Yellow Crane Tower és l'edifici emblemàtic més famós de Wuhan, Xina. Aquesta sèrie de cerveses són les llaunes d'imatge de la ciutat llançades per la Yellow Crane Tower. Recomanen Wuhan a tothom a través de la cervesa, un producte de consum diari. I mitjançant l'ús del verd, que representa la vitalitat i la salut, i el misteriós morat, per mostrar la prosperitat de la ciutat del dia a la nit. Pel que fa a la selecció d'elements, el dissenyador va cercar els elements més representatius de diverses zones de la ciutat per descriure, i va afegir escenes de personatges per fer tota la vida més viva i més propera als consumidors.

The Recognition

About the A' Design Award de Bronze

Huanghelou Els Envasos De Cervesa és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Huanghelou Els Envasos De Cervesa sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Huanghelou Els Envasos De Cervesa satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an urban beer product launched by the Yellow Crane Tower. With the core of displaying the image of Wuhan, China, the beer products show the charm of the city, including the most representative buildings, bridge figures, etc. Connect with consumers in a more relaxed and pleasant way. The two series of products show the prosperity of the city from day to night with green representing vitality and health and mysterious purple respectively.
Dimensions & Packaging: Width 65mm x Depth 65mm x Height 115mm
Tags: Huanghelou, Yellow Crane Tower, Beer, Jin Zhang, Wuhan SANBU, packing design, China
Production Technology: This product needs to bring people a colorful city image, but it also needs to consider the cost and landing effect in the production, so the designer uses not too many colors, but describes a colorful beer can design.
Design Challenge: The biggest challenge of this project lies in trade-offs and integration. Because Wuhan is a super city in central China and has a very long history, there are many elements that can be expressed. This requires designers to make trade-offs and integrate all elements to make the elements look more like a whole. Fortunately, the designers have integrated the elements of Wuhan's three towns harmoniously through regional excavation.
Research: This project is very different from ordinary beer packaging. It is not only a commodity, but also more important to build urban culture from the height of a city. This requires designers to fully explore the most representative elements of the city, from landmark buildings to cultural characteristics, urban accumulation, future development, etc., which requires multi-dimensional exploration and thinking. Fortunately, the designer has lived and worked in this city for more than ten years, and has deep feelings and understanding about it.
Inspiration: Wuhan is a super metropolis in central China. It is divided into three towns by the Yangtze River and the Han River. Each town has very different characteristics and cultures. Through the cultural excavation of each town, a city picture is constructed from representative buildings, bridges, people, ships, flowers and other elements.
Project Duration: The project will be started in Wuhan, China in April 2022 and completed in Wuhan, China in September 2022. It is expected to be sold in Hubei, China in April 2023.
Operation Flow: No matter people living in Wuhan, China, or people coming to Wuhan from other places, they can bring a sense of intimacy through this series of products, or quickly learn about the city's rich and colorful urban culture and characteristics, and contact the most people with the most daily consumer products.
Patents: The intellectual property/patents/copyrights belongs to Yellow Crane Tower