Yep Envàs per a Producte de Col·lagen by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Or in Disseny d'Embalatge Competition Category.
OrEmbalatge· 2023
Yep Envàs per a Producte de Col·lagen
by Tiger Pan
Client: By-Health Co., Ltd.
A' Design Award d'Or Winner in Embalatge Category
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The Design
About Yep Envàs per a Producte de Col·lagen
Yep és un envàs dissenyat per a un producte de col·lagen bevible. La caixa exterior té una forma triangular, escollida per suggerir estabilitat i força. La caixa està feta de polpa de paper, un material reciclable, i la caixa exterior mesura 170 mm per 100 mm per 186 mm. A l'interior, el col·lagen bevible es conserva en una ampolla de vidre. L'etiqueta està impresa amb una làmina transparent, que li dona una aparença humida i fresca. El logotip rosa transmet joventut i vitalitat. Una disposició clara de la informació i un sistema de sèrie unificat ajuden els compradors a reconèixer el producte des de la distància.
The Recognition
About the A' Design Award d'Or
Yep Envàs per a Producte de Col·lagen és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Yep Envàs per a Producte de Col·lagen sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Yep Envàs per a Producte de Col·lagen crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- According to the brand owner, the brand is messy and disorderly, hoping to change the whole brand image for the best-selling brand Yes. The shape of the outer box is a triangle, which means the stability and strong strength of the product and consumer women. The pink and elastic logo conveys the touch of youth and vitality. In general, the new brand will bring Yes into the modern aesthetic society.
- Dimensions & Packaging
- Box, 170mm x100mm x186mm
Bottle, 90mm x30mm - Tags
- collagen, pink, package, health, health products, Tiger Pan
- Production Technology
- A special recyclable material called paper pulp is used to made the box. Inside it, drinkable collagen is contained in glass bottle. An iconic collagen is printed on the label with the special transparent foil, which endows the label with a sense of moist and vigor on skin.
- Design Challenge
- They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
- Research
- Byhealth is Chinese top 1 brand for health product. Yep is their specialized brand for collagen products for about 10 years. The brand system is, however, according to the brand owner, messy and disordered. We are commissioned to change the whole branding image for the well-sold brand Yep.
- Inspiration
- The inspiration comes from all different women figure from life. They keep an open heart and young mentality. They are fashionable and powerful in different ways and yet they also remain flexible and tenacious. So the brand is upgraded to echo with them.
- Project Duration
- The project lasts 3 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes.
- Team Members
- Chief Designer: Tiger Pan
Illustrator: Ping Yi
Technical Support: Zhangkun Xie
Image Editing: Juanjuan Wu
Project Manager: Hua You - Image Credits
- Tiger Pan
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