Or Embalatge · 2023
Yi Xin Distillation Envàs per a licors
by Tiger Pan
- A' Design Award d'Or 2023 in Embalatge
- CLIENT: Beijing Shunxin Agriculture Holding Co., Ltd.
- Estimated Number of Design Views: 43,637
- Verification code 49087F2C0E · Verify this award
Colors
About Yi Xin Distillation Envàs per a licors
Yi Xin Distillation és un disseny d'envàs per a una marca xinesa de licors. L'ampolla està feta de vidre, la qual cosa realça la brillantor i la textura de la superfície i distingeix el producte d'altres licors similars venuts en recipients de ceràmica. Un drac, dibuixat a la manera xinesa antiga, s'aferra al coll de l'ampolla i serveix com a element identificador principal, de manera que no cal cap etiqueta impresa. La caixa exterior és senzilla i segueix la simetria del disseny tradicional xinès. L'ampolla mesura 180 per 130 per 285 mil·límetres. L'objectiu és presentar un llarg llegat en una forma contemporània.
About the A' Design Award d'Or
Yi Xin Distillation Envàs per a licors és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Yi Xin Distillation Envàs per a licors sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Yi Xin Distillation Envàs per a licors crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.
Press Kit
- Unique Properties
- There is no label needed as the dragon on top is telling people how exalted is the spirits itself. To match the sophisticated bottle, the outer box is made into a simple but exquisite one, where the symmetry aesthetics from ancient Chinese culture is applied. With this, the brand wishes to bring the heritage of history into modern use and to share with all.
- Dimensions & Packaging
- Bottle size: 180mm x 130mm x 285mm
- Tags
- Chinese Baijiu, dragon, bottle, spirits, Tiger Pan
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, The dragon at the bottleneck clings to the bottle.
- Design Challenge
- The dragon is a challenging part when realizing the design as the shape is quite complicated.
- Research
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Yi Xin Distillation needs to be presented to consumers in a contemporary aesthetic.
- Inspiration
- The inspiration is from the noble life of Chinese ancient dynasties, where dragon is a vital element to represent sovereign power and greatest quality.
- Project Duration
- The project lasts 2 months, designed in Shenzhen and produced in Beijing.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Patents
- Copyrights belong to Tiger Pan
- Image Credits
- Tiger Pan
