Bronze Embalatge · 2023
Yunnan Baiyao Envasos de dentifrici
by Tiger Pan
- A' Design Award de Bronze 2023 in Embalatge
- CLIENT: Yunnanbaiyaogroup Co., Ltd
- Estimated Number of Design Views: 20,110
- Verification code 1ECAD92021 · Verify this award
Colors
About Yunnan Baiyao Envasos de dentifrici
Yunnan Baiyao és un disseny d'envasos per a una gamma de dentifricis infantils. El personatge de la marca és un núvol de bebè, inspirat en el nom de la marca, en què yun significa núvol. El personatge apareix amb diferents expressions facials per suggerir diferents edats. Les il·lustracions estan dibuixades amb un estil de pintura infantil per atreure l'atenció de les mares a la prestatgeria. Les capses s'adapten tant a una col·locació horitzontal com vertical a la prestatgeria, i les capses de maduixa es combinen per formar una imatge de maduixa més gran. L'envàs està fet de PLA, que es degrada en un període de dos a deu mesos.
About the A' Design Award de Bronze
Yunnan Baiyao Envasos de dentifrici és un guanyador del guardó A' Design Award de Bronze, un reconeixement altament prestigiós concedit a dissenys sobresortints que es distingeixen per la creativitat, l'enginy i l'astúcia. Els guanyadors de Bronze són artefactes ampliament hàbils i sorprenentment creatius que autentiquen la vasta experiència, la imaginació i el recurs dels seus dissenyadors. Es preveu que Yunnan Baiyao Envasos de dentifrici sigui un objecte molt apreciat, admirat i estimat, notablement professional i innovador. Aquest disseny guanyador del guardó A' Design Award de Bronze incorpora les millors pràctiques de l'art, la ciència, el disseny i la tecnologia i és excel·lent per la seva atenció al detall. Yunnan Baiyao Envasos de dentifrici satisfà esplèndidament les necessitats, toca els desitjos, encisa els sentiments i crida la curiositat.
Press Kit
- Unique Properties
- The IP character is modeled as Baby Cloud, which is inspired by the brand name (yun means cloud). It is personalized and has different facial expressions, which means different ages. The illustrations were made into children's painting style, hoping to attract the attention of mothers on the shelf. The packaging meets the requirements of horizontal and vertical shelf placement. The strawberry toothpaste box design can be assembled into larger strawberry graphic symbols to form a more intuitive communication
- Dimensions & Packaging
- Width 46mm x Depth 39mm x Height 159mm
- Tags
- toothpaste, kids toothpaste, kids, cloud, Tiger Pan
- Production Technology
- The packaging is made of PLA polylactic acid material in batches, and the degradation time is as short as 2-10 months. This provided promising experimental results for packaging innovations for the same type of products.
- Design Challenge
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms.
- Research
- This is an upgrade case for an aging best-selling product, Yunnan Baiyao- kids toothpaste. We are commissioned to bring a brand new image to the product, so that it can still be attractive to the younger moms. The ip figure is shaped into a baby cloud, which is inspired by the name of the brand (Yun means cloud). It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Inspiration
- The inspiration is from the name for the brand, where Yun means cloud. And another inspiration is kids hand drawings. It is personalized with different facial expressions, which imply different ages. Along the memorable baby cloud, the illustration is made into kids drawing style, which hopefully attracts mums attention on selling shelf.
- Project Duration
- The project lasts 2 months, designed in Shenzhen
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive ip figure, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Image Credits
- Tiger Pan
