Eastern Seawall Sistema de senyalització by Yi Zhang

Eastern Seawall Sistema de senyalització by Yi Zhang is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Disseny Gràfic, Il·lustració i Comunicació Visual Competition Category.

ArgentGràfic· 2023

Eastern Seawall Sistema de senyalització

by Yi Zhang

Client: Water Authority of Shenzhen Municipality

A' Design Award d'Argent Winner in Gràfic Category

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Verified Award Winner

Verify Award Status for #147329

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eastern Seawall Sistema de senyalització

Eastern Seawall és un sistema de senyalització dissenyat per a un passeig marítim a la península de Dapeng, Shenzhen, Xina. Sis seccions separades al llarg d'una línia de costa de 32 quilòmetres estan unides per un llenguatge visual unificat. Els rètols, els mapes del lloc i les introduccions ecològiques es col·loquen al llarg de camins i entrades. Les fletxes, amb formes inspirades en el flux de les marees, ofereixen una orientació clara. Els panells estan fets de fusta dura de merbau anticorrosió amb una estructura de creuament d'acer. Les estructures modulars permeten un muntatge flexible sobre dics marítims, escales, pendents i esculls, i redueixen les càrregues de vent en un clima salí i humit.

The Recognition

About the A' Design Award d'Argent

Eastern Seawall Sistema de senyalització és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Eastern Seawall Sistema de senyalització sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Eastern Seawall Sistema de senyalització és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project was to connect 6 areas visually by unified signage systems, creating unique experience for visitors to enjoy native features and vitality.
While avoiding intrusive design, we took "reading on the way" as main design concept. It provides visitors with fresh, interesting and complete experience to read information, such as signboards, site maps and ecology introductions for roads and entrances. Modular structures were adopted to meet the needs of different venues.
Dimensions & Packaging: 2800mmx130mmx130mm Anti-corrosion Merbau Hardwood
10mm Steel Skeleton of Cross Bracing
Tags: Signage, environment，seawall reconstruction，experiential graphic，Coastal，public space
Production Technology: Along the 32km shoreline of Dapeng Peninsula in six disconnected parts, is dotted with boards in compact structures. The installation is easy and fast due to stage construction and long cycle. The coastal conditions bring challenges such as typhoon, high salt and high humidity. The boards can reduce wind loads and combine with permanent poles, avoiding looseness and corrosion of regular metal fasteners, easy for maintenance.
Design Challenge: The unified signage systems are built instead of the existed disordered ones to meet low maintenance demands for each section, and the demands for coastal economic production, also for the tourists. They’re designed by modular structures, making sign boards available with various forms but unified modules. Flexible sign-board assembling is achieved to meet the needs of different venues.
Research: Mountain-seaside Promenade was an existed narrow road connecting villages and peninsula end. Without guardrails and roadside furniture, the road was nearly untraversed. By chance, it became a nice area for ocean protection.
The interesting and changing ground graphics by coating process are designed to attract people to interact with this nice area during their visit on the magnificentpromenade.
Inspiration: Located in the east of Shenzhen, Dapeng Peninsula is famous for its mountains and seas. Local fishing villages and long coastline attract a large number of tourists. The design endowed the existed seawall with ideal tourist function.
Linear coastline space connects villages, roads, destinations and activity spaces in the entire region. It becomes a new type of experience-oriented tourist site.
Project Duration: Sept 22, 2022 Dapeng District, Shenzhen,Guangdong, China
Operation Flow: Located on a long narrow site, light and graceful boards can adapt to various venues of seawalls, steps, slopes and even reefs. The vivid tidal flow shaped arrows are adopted for clear guidance at the linear destinations.
Team Members: Zhang Yi（creative director）
Wen Yuehua（project manager）
Yan Meiying（designer）
Wu Siying（designer）