Luckin 2.0 Envàs de cafè de degoteig by Tiger Pan

Luckin 2.0 Envàs de cafè de degoteig by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award d'Argent in Disseny d'Embalatge Competition Category.

ArgentEmbalatge· 2023

Luckin 2.0 Envàs de cafè de degoteig

by Tiger Pan

Client: Lucky Coffee Technology (China) Co., Ltd.

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner
Verify Award Status for #148015

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Colors

The Design

About Luckin 2.0 Envàs de cafè de degoteig

Luckin 2.0 és una sèrie d'envasos de cafè de degoteig creada per a cinc varietats de cafè. Cada caixa està il·lustrada amb l'origen dels seus grans, incloent-hi l'Àfrica i Yunnan a la Xina. S'hi dibuixen plantes i animals locals per suggerir una escena natural. Cinc esquemes de colors vius diferencien les varietats i ajuden les caixes a destacar al prestatge d'exposició. La composició és directa i senzilla, amb informació clara del producte en lloc d'eslògans llargs. Les caixes es produeixen amb impressió a quatre colors, estampació en calent de negre mat i una etiqueta de plata mat.

The Recognition

About the A' Design Award d'Argent

Luckin 2.0 Envàs de cafè de degoteig és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Luckin 2.0 Envàs de cafè de degoteig sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Luckin 2.0 Envàs de cafè de degoteig és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
Dimensions & Packaging: Width 75mm x length 110mm x height 125mm
Tags: coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
Production Technology: Four color printing. Logo hot stamping of matte black. Matte silver label.
Design Challenge: How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
Research: The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
Inspiration: The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
Project Duration: The project lasts 2 months, designed in Shenzhen.
Operation Flow: Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
Patents: Copyrights belongs to Tiger Pan
Team Members: Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng
Image Credits: Tiger Pan