Shay Vsop El Cognac De Luxe de Tiago Russo and Katia Martins

El disseny Shay Vsop El Cognac De Luxe de Tiago Russo and Katia Martins és un guanyador molt estimat del prestigiós 2023 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2023

Shay Vsop El Cognac De Luxe

de Tiago Russo and Katia Martins

Client: Le Portier

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

29,613

Guanyador de Premi Verificat

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Colors

El Disseny

Sobre Shay Vsop El Cognac De Luxe

Elaborat amb l'aportació de Shannon Sharpe i inspirat en l'herència de Mary Porter, Shay Vsop entra al mercat com un producte atrevit però elegant, disruptiu, una veritable peça de declaració per als amants i coneixedors del coñac. Les formes fortes i fosques contrasten amb detalls lleugers delicats, creant un producte ple de contrast i elevant totes les atencions cap al vas llarg, rematat per un tancament d'obsidiana negra i detalls platejats, on es col·loca un article de col·lecció: amb cada lot, una lletra diferent. de la paraula Le Portier s'enganxa al tancament, permetent als col·leccionistes adquirir tots els lots diferents.

El Reconeixement

Sobre el A' Design Award d'Argent

Shay Vsop El Cognac De Luxe és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Shay Vsop El Cognac De Luxe sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Shay Vsop El Cognac De Luxe és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Based on the iconic bell-shaped cognac bottles, the Shay VSOP vessel has a large bulb with a stepped ice that elevates the vessel and the liquid into higher, floating aesthetics, leading to a long, narrow neck, maximising the control of the cognac flow. The box, on the other hand, has a geometric approach, opposed to the organic flow of the bottle. The black wooden box adopts and adapts the same minimalist approach from the bottle, and has small silver accents on top of the black stained wood.
Dimensions i Embalatge: The vessel's top, finished with a knurled neck and black embossed print, sets a silver accent just below the black obsidian closure, with a bespoke illustration at the very top. Inside, a light grey suede clads the deep foam socket that houses the bottle, with the exact same material finishing the inside of the door, where visual elements are printed in a dark tone, contrasting with the light fabric that provides a neutral luxurious hint to the dark box.
Etiquetes: Cognac, luxury, design, craftsmanship, Shannon, experience, immersion, packaging, product, exclusive
Tecnologia de Producció: Shay VSOP is all about the contrasts that elevate the cognac's shades and presence. The organic bottle has minor silver metallic detailing, contrasting with the dark obsidian, in the same way the black box exterior is inverted by a floating off-white suede inside, wrapping the bottle and elevating it as a light backdrop where all the colours burst as light is received inside the opening of the luxurious box.
Repte de Disseny: In a market densely populated by ranges of cognac products, the main challenge in the design and development of Shay VSOP was to achieve a product that, as it represents a new brand and its inaugural release, could enter the market associating a quality product with a differentiating design that highlights and evolves the concept of cognac. Marking a statement approach, Shay VSOP merges a large vessel with fine detailing, embedded into a luxurious box that elevates the cognac inside.
Recerca: Shay VSOP is a product of differentiation, of perfectionism and heritage. The early development stages were entirely focused on the history of Shannon Sharpe and Mary Porter, whilst redirecting such important historical connotation towards a product that can become an outstanding presence on the American market. Colours, materials and the concept of a cognac bottle had to be re-thought in order to develop a product truly disruptive.
Inspiració: Shay is the first product for the new Cognac brand Le Portier, and gathers a combination of the classic cognac heritage with a contemporary approach, culminating in a beautiful bespoke bottle with black obsidian and a black tinted luxurious box, whilst a sense of exclusiveness and luxury is inherent to the bottle, where minimalist details allow the shaping of the glass to take the centre stage, maximising the rich shades of the cognac to shine through.
Durada del Projecte: Being a collaboration between the Craft Distilling Group and former-NFL superstar Shannon Sharpe, Shay VSOP was created with the aim to take the American market by storm, and rapidly becoming one of the most exclusive and sought-after cognacs in the US. Its promotion, associated with the Shannon Sharpe and all of the history of Mary Porter, have granted a notorious relevance to this product, making it steadily expand and become available in a total of 47 different states in the last year alone.
Flux d'Operació: Open the box through the silver side clasp, whilst contemplating the dark wood tones and silver detailing. Inside, the dark tones are contrasted by a bright, off white fabric cladding, wrapping the whole interior of the Shay VSOP box. On the left side, educational information is printed on the fabric, and on the right, a vacuum-formed inlay houses the bottle, gently highlighting its contours, revealing the low bulb vessel and the brightness of the cognac tones inside.
Membres de l'Equip: Tiago Russo
Katia Martins
Crèdits de les Imatges: Le Portier