Serel Magic Lavabo de sobretaula by Serel Design Team

Serel Magic Lavabo de sobretaula by Serel Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award de Ferro in Disseny de Mobiliari de Bany i Sanitaris Competition Category.

FerroSanitaris· 2023

Serel Magic Lavabo de sobretaula

by Serel Design Team

Client: Serel Sanitary Factory

A' Design Award de Ferro Winner in Sanitaris Category

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Verified Award Winner

Verify Award Status for #149195

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Serel Magic Lavabo de sobretaula

Serel Magic és un lavabo de sobretaula amb una forma de vasa orgànica. El lavabo està fet de ceràmica de gres refractari mitjançant colada. Dues estructures sota la vasa, una a la dreta i una a l'esquerra, sostenen la peça i funcionen com a potes. L'aigua residual passa a través de l'estructura esquerra i surt del lavabo per una connexió de sifó ocult dissenyada específicament per a aquest lavabo. Així doncs, el desguàs no és visible, la qual cosa ofereix una nova percepció del flux. Les superfícies llises i un revestiment nanomètric antibacterià faciliten la neteja.

The Recognition

About the A' Design Award de Ferro

Serel Magic Lavabo de sobretaula és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Serel Magic Lavabo de sobretaula sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Serel Magic Lavabo de sobretaula és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Magic; while it changes the current basin perception with its unique bowl form, it also includes the gateway of water for its return trip in an invisible way, and this gives the user a new flow perception and esthetics. There are two structures under the basin carrying the unit, on the right and on the left, which function as legs. The waste water passes through the structure on the left side and leaves the basin through the concealed siphon connection specially designed for the washbasin.
Dimensions & Packaging: Width: 800 mm, Depth: 460 mm, Height: 265 mm
Serel Magic Countertop Washbasin made of fire clay ceramic casting raw material. Serel Magic Countertop Washbasin’s packaging is environment friendly packaging.
Tags: Organic washbasin, Basin, Sink, Invisible Waste Hole, Ergonomic, Functionality, Magic
Production Technology: Product molds produce according to traditional casting and high presure casting. Serel Magic Washbasin produce by standart ceramic producement techniques. Hygiene Plus nano technologic surface application add value the product and make it different from others. Also its antibacterial surface technology prevents bacterial growth.
Intricate details of the washbasin are purified so surfaces are smooth. As a reason bacterias and dirties which shown in electron microscope are getting destroyed.
Design Challenge: Our researches directed us to a new innovative form which carries marks from authenticity. All your research showed the most aesthetic and ergonomic design for final production.
Research: Digitalizing is rising in all consumer groups when we watch the trends. Our purpose to develope pure, easy clean and an illusional washbasin. On this point we aimed to become pioneer in both domestic and foreign market. The results of studies with focus group, final product formed.
Inspiration: Life is like water, sometimes placid, and sometimes full of joy, always flowing. Serel Magic emulates the flowing of life, and life’s impatience towards reaching the dance and serenity within the mysterious space created by enthusiastic ambiance of a waterfall, and creates a pure way to an elegant pass.
Project Duration: Serel Magic Washbasin started in March 2022 in Manisa/Turkey
Operation Flow: Serel Magic washbasin performs better with Hygiene Plus nano technology surface application. It contributes to the development of the company and the industry, while providing a hidden drain and an invisible waste water location.
Team Members: Zafer DOĞAN
Ali YILDIZ
Selen USTA
Image Credits: All images prepared in computer graphics by in house cg technologies and team members.